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Optometrist Web Marketing Survey (2012)

Page One

This survey is to get your opinion on what is important for you in choosing or working with optometrist or other eye doctor. Our objective is to provide guidelines to optometrists on what patients and potential patients would like to see in eyecare websites. This survey will take 6-10 minutes to complete. Thank you for your participation. If interested, you may request a copy of the survey results at the conclusion of this survey.

1. What is your experience with Optometrist or eye care websites *This question is required.

2. What best describes your age range? *This question is required.

3. What is important to include in an optometrist website?

Space Cell	Very Important	Important	Neutral	Unimportant	Very Unimportant
Professional website design (Not one that looks amateurish)
Book appointments online
Printable patient forms
Ability to fill out patient forms online
Ability to increase font size to make reading of site easier
Driving directions and map

4. What is important for you to communicate with the office?

Space Cell	Very Important	Important	Neutral	Unimportant	Very Unimportant
Phone number and address prominently on every page.
Office hours posted on website
Live chat for quick questions
Emergency service / after hours options
Be able to ask questions by email

5. What do you want to know about the office and staff?

Space Cell	Very Important	Important	Neutral	Unimportant	Very Unimportant
Background on doctor(s) including credentials, education
Background information on staff
Length of time in business
Photos of Doctor and staff
Photos of office (inside and outside)

6. What is important about payments and insurances?

Space Cell	Very Important	Important	Neutral	Unimportant	Very Unimportant
Information on insurances that are accepted
Discount programs / Group discounts
Financing options available
Ability to pay for services via credit cards
Bill pay online
Printable coupons for web specials

7. What helps you feel comfortable in trusting the doctor?

Space Cell	Very Important	Important	Neutral	Unimportant	Very Unimportant
Listing of professional associations or logos
Testimonials on site
Links to online reviews such as Yelp or Google
Better Business Bureau approved
Privacy policy

8. What type of content would you find helpful on the website?

Space Cell	Very Important	Important	Neutral	Unimportant	Very Unimportant
Good FAQ page
Listing of available services
Information on eye diseases and treatments
Facts about vision development in children
Tips on how to avoid loss of eyesight

9. What other resources are important?

Space Cell	Very Important	Important	Neutral	Unimportant	Very Unimportant
Links to news stories on the doctor(s)
Links to Other Optometric Info websites
Link to online eye test
Links to Amazon.com or other Book sales site
Valuable info, a web site that isn't just a big ad.

10. Is social media and charitable work important?

Space Cell	Very Important	Important	Neutral	Unimportant	Very Unimportant
Charitable involvement in community
Participate in eyeglass recycling (donation to needy)
Good facebook page
Maintain an eyecare / vision blog
Eyecare newsletter

11. Would you want to purchase products online?

Space Cell	Very Important	Important	Neutral	Unimportant	Very Unimportant
Be able to order or reorder contact lenses online
Eyeglass showroom - brands, pics, styles, range of costs
Eye nutrition, vitamins and supplements
Books, videos and informational products
Returns policy or guarantee on sales items

12. Where would you want to find listings for your optometrist?

Space Cell	Very Important	Important	Neutral	Unimportant	Very Unimportant
Top 3 listing in Google Search Results (unpaid listings)
Present in Google Paid Listings (Adwords PPC)
Listed in Google Places (Google Map listing)
Yellow page listing (Online Directory)
Yellow page listing (Printed Book)

13. Any other features you consider important?

14. If you would like a copy of the survey results, please include your email address. This question requires a valid email address.

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