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How people use mobile music streaming services like Spotify in everyday life.

Page One

1. Sex: male/female

2. 1. Your age is…
0-18 19-25 26-34 35-49 50-59 over 60

3. Your education level is…
Primary school Secondary University Master Doctorate

4. How old is your mobile phone?
Less than ½ a year ½ a year to 1 year 1 to 2 years 2 to 4 years more than 4 years

5. What is your average monthly mobile phone expenditure?
0-15 Pounds 16-40 Pounds 41-80 Pounds more than 80 Pounds

6. What is your Spotify account type?
Premium
Free

7. Using Spotify allows me to access to my library anytime, any-where.

8.
Using Spotify helps me to have a big music library/catalogue.

9. Using Spotify has improved the sound quality of the music that I listen.

10. Using Spotify assists me in listening to legally acquired music.

11. Using Spotify always gives me a regularly updated music catalogue.

12. Using Spotify allows me to save hard-disk space.

13. Using Spotify is effortless in terms of use, experience, etc.

14. I can save time searching for music on spotify.

15. Using Spotify makes it easier to share the music that I like.

16. What other mobile music streaming services do you use

17. Attitude toward use. Listening to music while using spotify appealing.

18. Using Spotify and listening to music through it means a lot to me.

19. Using Spotify and listening to music through it is enjoyable.

20. Using Spotify and listening to music through it is exciting.

21. Using Spotify and listening to music through it is fun.

22. Behavioral Intention
I intend to listen to streaming music via mobile internet.

23. I intend to use Spotify to listen to music.

24. I intend to use Spotify to share the music I like with others.

25. I intend to use facebook to share the music I like with others.

26. I intend to use twitter to share the music I like with others.

27. My intention to have a premium account is to use the mobile app.

28. My intention to have a premium account is to get higher audio quality.

29. My intention to have a premium account is to use off-line mode.

30. My intention to have a premium account is to benefit from special offers of Spotify.

31. My intention to have a premium account is that I want to support artists by paying for their music.

32. Social Influence
Identification
I am proud of using Spotify.

33. I use Spotify since all of my friends are using.

34. I talk up (praise) the use of Spotify to my friends as a great use.

35. I use Spotify because it is popular resource for music .

36. Compliance

My attachment to Spotify is directly related with keeping within the law against copying/distribution of pirated music.

37. Internalisation
I like using Spotify because it reflects my morals.

38. I use Spotify because it is important for me to support legal music.

39. I think music should be available free.

40. I think downloading illegal music is theft.

41. flow
If an artist or a song that I want to listen is not available on Spotify, I keep on listening to another one available via Spotify.

42. Spotify is my top music program for playing music.

43.
Hearing adverts on Spotify in order to stream music is OK.

44. I would be using Spotify, if there was no free option to listen available.

45. The premium account fee is acceptable, when I consider the extra benefits included.

46. music consumption habits after music streaming services like spotify.
I buy music retail when I cannot find it on Spotify

47. I download music when I cannot find it on Spotify

48. I would consider buying a premium account if there would be no free option of Spotify or other mobile music steaming services.

49. I am interested in buying single tracks or full albums from Spotify.

50. I spend more time on listening to the music.

51. I spend more money on music.

52. I started to share music more with my friends on social media like facebook.

53. I started to discover new music more through spotify.

54. I started to discover new music more through playlists posted by my friend on facebook.

55. I have faster access to the newly released music.

56. I spend less time to search for the music.

57. I am thinking subscribing to a service to listen to music is better than buying retail.

58. Post Spotify piracy habits
You frequently used to download illegal music before you started to use Spotify

59. You frequently buy/download illegal music after you started to use Spotify.

60. Background information questions
I do not care if the music that I am listening to is provided legally or not.

61. I do not care what the others think about listening to illegal music.

62. Have you ever paid for music?
Yes
No
This includes any legal music purchase such as digital music service subscription, single digital media purchases, any physical media purchases like CD, cassette, etc., excluding concerts.

63. Have you ever bought a digital copy from Spotify?
Yes
No

64. 1) I can usually figure out new hi-tech products and
services without help from others.

65. New technology is often too complicated to be
useful.

66. I like the idea of doing business via smartphones,
because you are not limited to regular business hours.

67. When I get technical support from a provider of a
high-tech product or service, I sometimes feel as if I
am being taken advantage of by someone who knows
more than I do.

68. Technology gives people more control over their daily lifes.

69. I do not consider it safe giving out a credit card
number over a computer.

70. In general, I am among the first in my circle of friends to acquire new technology when it appears.

71. I do not feel confident doing business with a place that can only be reached online.

72. Technology makes me more efficient in my occupation.