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WFA SPIRE DIAGNOSTIC TOOL

Background

Thank you for responding to the on-line survey that powers the WFA SPIRE Diagnostic Tool. This tool enables large organisations to benchmark their capabilities for the delivery of effective and efficient marketing activities.

Your responses will be kept entirely anonymous and confidential outside of your organisation but may be shared with colleagues within your organisation. 

1. Please confirm your name and company details:
2. What is the geographic scope of your role? (Tick all that apply) *This question is required.
  • * This question is required.
  • * This question is required.
3. Which of the following best describes your role in your organisation? *This question is required.
4. Did you have a background in marketing, or previous agency experience before you started working in marketing procurement? *This question is required.
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