Ever wonder how your marketing plan, costs, and results compare to other Culligan dealers?
Now you can find out! Again...
Simply fill out this survey (it's 4 pages, 29-33 questions, and should take less than 15 minutes) and you will receive a free summary of all of the results to compare your dealership to your fellow Culligan dealers. The survey will be closed after 10/31/12 so please share this survey with your fellow dealers before 10/31/12 to make this information as useful as possible.
Also, since this is our second year, once you complete this survey, shoot an email to Amanda and she will gladly send you your individual results from 2011 and 2012 for you to compare for yourself.
Keep in mind that all of your answers are private and WILL NOT be shared on an individual level with Culligan Corporate, any other dealer, or your ad agency. Every dealer who participates will receive a summary of the answers to use for their own benefit.
P.S. Once you finish this survey you'll be redirected to a report outlining exactly why Co-op Advertising is dying. Since we're not an agency, we don't have a dog in this fight. I'm just relaying how advertising technology is changing the ways we can target consumers. You need to read it and see how broadcast media is going to work like Google Adwords in a few years. Then you can decide for yourself.