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Dry Cleaner Marketing Survey 2014

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Find Out How You Compare to other Dry Cleaners with the 2014 Marketing Survey

All of your answers are private and WILL NOT be shared on an individual level with any other dry cleaners. Every business who participates will receive a summary of the answers to use for their own benefit.

The survey will be closed after 02/14/14.
1. What are your top 3 lead sources?
2. Drag & Drop to rank in order of the TOP 3 marketing expenses that take up the majority of your budget. Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.
3. How Useful Do You Find Your Marketing Plan?
4. How do you currently manage leads?
5. Which of the following lead source tracking tools do you use? (select all that apply)
6. Do you currently work with an Ad Agency?
7. What is your marketing cost per lead (Total Marketing Expense divided by # of Leads)?
8. What is your marketing cost per sale (Total Marketing Expense divided by # of New Accounts)?
9. What are your biggest challenges with lead-tracking? (select all that apply)
10. How good is your office is at tracking each lead-source?
Not very goodTerribleWe don't track lead sourcesGoodExcellent
If you don't know the answer to every question, don't quit. Fill out what you can and keep going. Some information is better than none! But the more information the better.

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