We've detected that Javascript is not enabled. It is required for an optimal survey taking experience.
Please check your browser's settings and make sure Javascript is turned on. Learn how to enable Javascript.

Skip survey header

Dry Cleaner Marketing Survey 2014

Courtesy of Optimized-Marketing.com

Find Out How You Compare to other Dry Cleaners with the 2014 Marketing Survey

All of your answers are private and WILL NOT be shared on an individual level with any other dry cleaners. Every business who participates will receive a summary of the answers to use for their own benefit.

The survey will be closed after 02/14/14.

1. What are your top 3 lead sources?

Current Customer Marketing
Reputation
Other Please enter an 'other' value for this selection.

2. Drag & Drop to rank in order of the TOP 3 marketing expenses that take up the majority of your budget. Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.

Ad Agency Fees (of course this is a marketing expense)
Yellow Pages
TV
Direct Mail
Website including SEM
Door Knocking
Radio
Fairs & Homeshows
Referral Program
Cold Calling/Telemarketing
Current Customer Marketing
Other

3. How Useful Do You Find Your Marketing Plan?

4. How do you currently manage leads?

Please enter an 'other' value for this selection.

5. Which of the following lead source tracking tools do you use? (select all that apply)

We don't track the lead source at all
We just look at the total leads compared with all lead sources, so we don't track individual lead sources
Call-Tracking phone number (i.e. Ztrack or Callercounts.com)
Custom Landing Pages
Custom Offers, Specials, or Coupons

We ask when the lead comes in
Our reps ask once in the home
QR Codes
Other (please explain) Please enter an 'other' value for this selection.

6. Do you currently work with an Ad Agency?

7. What is your marketing cost per lead (Total Marketing Expense divided by # of Leads)?

8. What is your marketing cost per sale (Total Marketing Expense divided by # of New Accounts)?

9. What are your biggest challenges with lead-tracking? (select all that apply)

We don't track leads and I don't see why we should
We don't track leads but I know we should
It takes so much time
The information is never accurate

The system is too complicated for data entry
The system is too complicated to get useful reports
Getting the employees to actually do it
Other (please explain) Please enter an 'other' value for this selection.

10. How good is your office is at tracking each lead-source?

Not very good	Terrible	We don't track lead sources	Good	Excellent

If you don't know the answer to every question, don't quit. Fill out what you can and keep going. Some information is better than none! But the more information the better.

For issues, comments, or suggestions contact Bryan@Optimized-Marketing.com.

Survey provided by Optimized-Marketing.com