Cutting the cable cord

2. Have you ever considered cutting off your TV subscription?

• Yes, I have already cut the cord
• Yes, I'm thinking about it now
• Yes, but I doubt it will happen
• No, I love TV too much

3. If you were to cancel your TV subscription, would you continue to watch TV using other means?

• I would watch TV through an antenna
• I would watch free shows online
• I would pay for a service such as Netflix
• I would pay for individual shows
• I would subscribe to individual channels
• No, I would not watch TV at all

4. What is your biggest grievance when it come to TV providers? (optional)

• High prices of bundles
• Poor program quality
• Too many commercials
• Lack of choice in channels

5. What do you appreciate most about traditional TV providers? (optional)

• Sports broadcasts
• Local news and weather
• Affordability of bundles
• Wide selection of channels
• Good quality of programs

7. What is your age group?

• under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+

8. What is your household income?

• Less than $25,000
• $25,000 to $34,999
• $35,000 to $49,999
• $50,000 to $74,999
• $75,000 to $99,999
• $100,000 to $124,999
• $125,000 to $149,999
• $150,000 to $174,999
• $175,000 to $199,999
• $200,000 or more