2011 PPC Hero Readership

12. If you have hired or considered hiring a PPC management agency, please rank the following categories by importance in your decision-making process: *This question is required. Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4	5	6
Price	1	2	3	4	5	6
Service	1	2	3	4	5	6
Management Options	1	2	3	4	5	6
Results	1	2	3	4	5	6
Contract Requirements	1	2	3	4	5	6
Expertise	1	2	3	4	5	6

14. If you have used or are considering purchasing an advertising management platform or software, please rank these points of differentiation in order of importance in deciding which product to purchase? *This question is required. Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4
How tools integrate with your current systems	1	2	3	4
What level of service will be provided	1	2	3	4
How simplified the product is	1	2	3	4
What additional tools (beyond bid automation) are available	1	2	3	4