Switch Series Discovery --Discover, Design and Deliver Your Value Proposition.

Who:

1. Who is the target audience of your video? What is their level of knowledge and/or experience with your product/service?

Why:

Your video will have three sections. A problem, the solution, and a call to action.

1. The problem - Outlines the pain points your customers experience.

2. The solution - Introduces your solution to the problem and highlights the benefits of your product, service, or idea.

3. The call to action - Is when we show your potential customer how to take action either by purchasing, signing up, etc.

2. What is the problem of your potential clients? Does this problem differ from the issue addressed in a previous video?

3. What is your solution?

4. What is the call to action?

5. What is the one thing you want each viewer to remember after watching this video?