Contact Forms with SurveyGizmo

Most of the features you’d use to build a great survey can also be used to build highly interactive contact forms. We use the term “survey” frequently around here (duh!) but some of the best uses for SurveyGizmo are not surveys at all.  They’re web forms! This is the first of two how-to articles on…

A Guide to Feasibility Studies and How Surveys Can Help

This article will help to define a feasibility study, what a feasibility study entails, when to create one (and when not to). It will outline how marketers and market researchers can provide value to a business proposal or new initiative by collecting market data through online surveys. What is a Feasibility Study? Put simply, it…

How to Use Cross-Sectional Studies in Your Marketing

This article will help to define a cross-sectional study, outlining the ways in which cross-sectional studies can be used and what makes them valuable to marketers and researchers. It will also help you identify opportunities for a cross-sectional study in order to better understand an existing assumption regarding a specific demographic, hopefully before you undergo…

Customer Spotlight – Bank of the West

Earlier this week, Vice President Justin Knepper at Bank of the West was gracious enough to share some of his experiences using SurveyGizmo as well as some of the challenges, including how he was able to convince management a survey tool would be well-worth the cost. [Founded in 1874, Bank of the West is now…

How to Use Infographics to Tell Your Survey Story

Marketers and market researchers are often frustrated with the shallow impact of their survey results. Part of that has to do with how that data is presented. Using assets like infographics can help tell a story that others will want to share. How Can an Infographic Help Convey Survey Data? Not everyone is data driven….

Customer Spotlight – UMass Amherst

Dr. Elaine Puleo is the Research Associate Professor of Biostatistics at the School of Public Health and Health Sciences. She was kind enough to take a few minutes to tell us about some of the (very) interesting projects she’s helped coordinate using SurveyGizmo. SG: Thanks for chatting, Elaine. I’d love to hear what you’ve been…

Why You Need to Conduct an Offline Survey

Recently I had the opportunity to conduct an offline survey during the BolderBOULDER 10k, one of the world’s biggest foot races (50,000+ participants). This experience made me appreciate the offline capability for more than just being able to survey without an internet connection. The personal interview style allowed me to engage with respondents and observe…

Customer Spotlight – Etsy

Roxie Karpen is the market research manager at Etsy, the world-renowned ecommerce site for DIY’ers, and she was kind enough to take a few minutes from her very busy day of collecting and analyzing data to chat with me about some of their survey efforts. SG: So what is Etsy? I know a lot of us…

6 Steps to Choosing your Survey Translation Vendor

This article helps outline the key steps to finding a translation vendor that can help you get accurate, localized surveys, polls, and questionnaires to your global audience. Why You Need A Translation Vendor for Your Surveys Surveys, like emails (and often delivered in email form), can be sent on a whim, around the world, instantly….

Customer Spotlight – Competitor Group, Inc.

I caught up with Johnny Yeip over at Competitor Group in San Diego, one of our most loyal customers. They’ve been with us since 2007, and we love ‘em for it. [Competitor owns Competitor Magazine, Triathlete, and Women’s Running, as well as 83 international events including the Rock ‘n’ Roll Marathon Series, ING KiDS ROCK…

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