As a business owner I occasionally wonder if Google is a valued partner or a hated foe. More and more it seems to be leaning toward the latter. For example, half of my time spent marketing recently has been trying to appease the “Google Beast” (that’s my nick name for Google), rather than writing great [...]
06.19.13 by Christian Vanek - Add your voice!
As market researchers, we are dedicated to our craft. We work with numbers and text responses and turn them into stories. We often hand this information over to our colleagues or customers so that they can use this valuable information to become successful, but we don’t always know if what we are doing is making [...]
06.12.13 by Marni Zapin - Add your voice!
You’ve seen it, but you’re not sure what it is. Employees are taking less initiative. Productivity has slipped. You see employees talking more but they hush up or split up when you walk by. You sense discontentment. You haven’t implemented any changes, so what’s going on? Maybe that is exactly the issue – you haven’t [...]
06.06.13 by Sandy McKee - 1 Comment
A survey project is not over until you act on your data! According to the SurveyGizmo Benchmark Guide Survey, 51 percent of online surveyors frequently act on their online survey data, but others only act on their data sometimes (32 percent), infrequently (5 percent) or never (1 percent)!1 We really want to see an increase [...]
05.30.13 by Marni Zapin - Add your voice!
After your data collection is complete, you’re ready to start analyzing your data set. Or are you? Before you start working with your data, you need to make sure that it is clean. Why You Should Clean Your Online Survey Data Why clean data? It is always a good practice to clean your data, particularly [...]
05.16.13 by Marni Zapin - Add your voice!
Here’s a business survival lesson. If you’re ever in a meeting and you hear your boss say: “Let’s create a survey to figure out who our core customer is”, then you have two choices. The first choice is to immediately volunteer to be lead on this project, so you can do it the right way. [...]
05.01.13 by Christian Vanek - 2 Comments
