Customer Satisfaction Q&A

Our recent article on doing customer satisfaction surveys the right way prompted us to sit down with our own customer support manager, Taylor Morgan, to get her input on how to properly survey your customers. Here’s what she had to say: Q. As a customer service manager, what are the appropriate ways of dealing with…

How to Use Customer Satisfaction Surveys the Right Way

Companies run customer satisfaction surveys to find out how their customers really feel about their products and services, or at least that’s why they should run them. Some companies, instead of using that survey data to identify areas of improvement, choose to tie their customer service representatives’ pay or bonuses to the results. When that…

Is It Questionnaire Or Survey?

There is much confusion around the terms survey and questionnaire.  They are often used interchangeably probably because people think they are synonymous. So let me clarify. There are 2 distinctions that separate a questionnaire from a survey. A questionnaire is a set of written questions used for collecting information. A questionnaire does not use aggregate…

A Quick Way to Show Only Relevant Survey Questions Using Logic

The path to completing a survey isn’t always linear. Sometimes there are hidden passages, trap doors, and secret rooms that only a few respondents need to access. When you want to make sure your respondents only see questions that are relevant to them without cutting vital questions out of your survey, you need skip logic….

Getting Online Feedback for Websites and Ads With Website Intercept Surveys

Website intercept surveys can sound like a complicated technical tool, but they’re really nothing more than the website pop-ups you encounter like this one: When done well, these surveys can help website visitors easily offer feedback on their experience. They also let advertisers gain insight into their online campaigns’ effectiveness. Intercepts Evolved from Horrible to…

How to Measure Attitudes With Semantic Differential Questions

The power of surveys for measuring hard data is well known (especially here at SurveyGizmo). But what happens when you want to measure attitudes or feelings with a survey? To get the most accurate take on respondents’ emotional feedback, consider using the Semantic Differential question type. It sounds complicated, but it’s simple to setup and…

Gleaning Customer Insight From Your Feedback Surveys

As a digital marketer, you are probably looking for ways to improve your ad copy and web content to attract more leads. While a consumer research study will give you the information you need, you are probably leery to launch one knowing that your customers are already suffering from survey fatigue. The good new is…

Using Max Diff to Find Out What Respondents Are REALLY Thinking

Have you ever seen a survey response like this?   This type of response is referred to as straightlining. It occurs when respondents are in a hurry, or if they actually feel everything is important. When respondents straightline their survey responses you get very little actionable data.  This is where Maximum Differential Scaling, a.k.a. MaxDiff,…

How to Access Your Target Audience For Your Online Survey

A common hurdle when conducting an online survey is finding the right respondents and collecting enough responses so that you have sound data to make decisions on. If you don’t have access to your target audience, panel companies are a quick and cost-effective method for driving targeted respondents to your online survey. However, as with…

How To Optimize Your Web Form to Increase Enrollment and Donations

It is the giving season, the time when people are reflecting on the year and donating to their favorite charity. Will yours be one of them? Savvy givers are much more discriminating when selecting a charity to support. They want their charitable dollars to be wisely spent. So, it’s no surprise that when it comes…

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