Creating an Accessible Survey

Note: This is an update to an article originally published in 2007 concerning SurveyGizmo’s accessibility as compared to other survey tools. In 1998, Congress amended the Rehabilitation Act of 1973, requiring Federal agencies to make their electronic and information technology (EIT) accessible to people with disabilities. While the law only applies to Federal agencies, it…

Survey Sample Size: What Should It Be?

Your survey sample size, or the number of people from your target population that you distribute your survey to, has a big impact on both your costs and your data. If you pay to distribute your survey to every single college graduate in a particular class, your costs will be astronomical. But if you just…

7 Things to Remember When Choosing Survey Incentives

Offering your respondents an incentive can greatly increase your response rate, but it can also skew your data (and eat up your budget). But by choosing a relevant and enticing incentive you can safeguard both your budget and your data quality. It’s important to consider your audience preferences, whether you want to offer entry into…

Getting the Most Out of Your Mobile Survey

As paper surveys slowly go the way of the dinosaur, mobile surveys are becoming more and more reliable and convenient. While online surveys are great, there are times where respondents won’t have a computer handy. Maybe you’d like to conduct a survey in the field and don’t feel like toting around your old dusty desktop…

How To Improve Your Survey Email Invitations

There are lots of ways to ask people to respond to your survey, and one of the most popular and effective is distribution invitations via email. Regardless of the audience type, your survey email invitation plays a key role in persuading your targeted respondents to complete your survey…or not. To ensure maximum engagement with your…

How to Reveal Your Customers’ Priorities With Conjoint Analysis

However well informed marketers are about their audience segments, the real factors that affect their decisions can sometimes feel like an unfathomable mystery. If only we had a crystal ball to tell us what people want from our product, and how much they’d be happy to pay for it. Crystal balls are in short supply,…

Survey Results Report: Pie Chart or Bar Graph?

Both pie charts and bar graphs are designed to help you communicate your survey results, but to convey your findings as clearly and accurately as possible you need to choose your graphs carefully. Pie charts have recently come under fire from data visualization experts who argue that they are relevant only in the rarest of…

Getting Great Survey Data from Panel Respondents – Tips from an Expert

Bret is our resident expert on surveys and collecting data with panel responses here at SurveyGizmo. He’s spent hours helping people get the most from paid panels, and I caught up with him this week to ask a few questions about survey projects and getting the best survey data with panels.  To get started though, let’s…

How To Collect Consumer Insight With A Customer Journey Map

Today’s savvy consumers not only prefer but also expect personalized and targeted brand messages. According to Accenture Personalization Survey: “More than half (60 percent) say they want retailers to be able to issue personalized, real-time promotions, and in exchange for personal information, consumers expect rewards and benefits such as exclusive deals (64 percent), one-time discounts…

Survey Response Rates

It can be difficult to predict the level of survey participation you will receive; survey response rates vary widely and a wide variety of factors can impact them. But if you investigate these factors you can take steps to improve your response rates, giving you more statistically relevant data and better ROI on your survey…

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