The Checkbox Question As Checkdown Pass

The checkdown pass is the last option of the quarterback, after he’s scanned the field and seen that his wide receivers and tight ends are covered. Similarly, there are times that the checkbox question should be a last resort. For example, we recently used SurveyGizmo to survey over 1,000 U.S. adults about attitudes towards the…

After Your Survey Ends: Acting on Survey Data

The ultimate goal of running any survey is to collect enough reliable data to be able to take some kind of action. Maybe you want to launch a new product, determine your customer satisfaction levels, or get insight into employee happiness. Whatever the reason you launched your survey in the first place, the project isn’t…

Turn Your Survey Responses into Insightful Data

Figuring out what questions to ask in your survey and getting into the right people’s hands can feel like the most challenging part of running a survey, but once your survey responses come in a new phase of work begins. In order to create useful, actionable reports you’ll need to follow these four steps that…

The Definitive Guide to Collecting Survey Responses

Now that you’ve carefully crafted your survey questions, it’s time to decide where to collect your answers from. This is not a decision to be taken lightly. The way that you distribute your survey can introduce different forms of bias, and it will also influence the credibility of your data. Consider your target audience and…

Building Your Survey With the Right Questions

Many people jump directly into the “build” phase of their survey, but in reality once you’re writing questions you’re nearly halfway done with your project. Survey questions are like the walls, floors, doors, and windows of a house: they’re vital, but if you put them up without laying a foundation you’re in for some serious…

Statistical Significance in Market Research

I’ve been doing survey design and market research for 25 years and I’m still amazed when I’m asked, “How many responses do I need to make my study ‘statistically significant’?” Hearing those words “statistically significant” in a market research context always confuses me. My usual response is, “What exactly do you mean by that?” I…

Your Survey Design Roadmap

Designing a survey doesn’t just mean picking the right colors and fonts (although those are important too). Your survey should be created with your goals in mind so that you have actionable data once all the responses are in. It’s also important to be aware of common pitfalls to avoid, like asking too many questions…

How New Belgium Uses Surveys to Make Amazing Craft Beer

Earlier this summer I was fortunate enough to tag along with a friend to a personal tour of the New Belgium Brewery in Ft. Collins, about an hour north of SurveyGizmo’s headquarters in Boulder, CO. Instead of getting the usual tour, we were guided by New Belgium’s Sensory Specialist, Lindsay Guerdrum. She gave significant attention…

Why Are You Doing a Survey? The Importance of Goals

People run surveys for all kinds of reasons, but all great surveys have a few things in common. Great surveys: Have a clear purpose Are easy to administer Are easy to to take Produce accurate data Let you confidently make informed decisions So of course, you want your survey to be great. But how do…

How One Nonprofit Uses the Power of Surveys Across Their Organization

When you think of nonprofits and surveys, the most obvious uses are collecting information about clients and donors. While these types of surveys are undeniably useful, one nonprofit is going far above and beyond the obvious. Mitch Sigman, co-founder and CEO of The School of Imagination in Dublin, CA, told us how his organization uses…

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