7 Marketing Skills That Will Make Your Life Easier in 2015

Marketers are, if nothing else, very very busy. We’ve got a lot on our plate, yet we still need to take time to develop and hone our marketing skills if we’re going to be successful. But as with any marketing initiative, you’ve got to prioritize where to focus your efforts on the long (and ever-growing)…

Tweet This, Not That: Do’s and Don’ts for B2B Marketing on Twitter

After a period of skepticism, B2B marketers have finally embraced Twitter, with 85% reportedly tweeting in 2014. However, despite this high level of adoption, only about half are convinced of the social network’s effectiveness. (Source: CMI) If you’re in the uncertain half, here are 2 key tactics to incorporate, and 2 to eliminate from your…

Optimize Your PPC Landing Pages With This 9 Point Checklist

Optimizing a pay per click campaign can be a full time obsession: what about this headline? should I use a colon or semicolon here? are my keywords the right match type? The list of possible changes is nearly endless. But it’s vital that digital marketers don’t neglect where visitors go after they click on their ad: the…

How to Make Your Infographics Info-Tastic: 4 Key Elements to Successful Infographic Design

The strict definition of an infographic is deceptively simple: “a visual image such as a chart or diagram used to represent information or data,” but when we hear the word we’re not thinking of a neat little pie chart or line graph. Instead the term has come to represent really long, visually intriguing graphics. The…

B2B Marketing on Facebook: Make the Psychology of Likes Work for Your Brand

B2B marketing on Facebook requires not only an understanding on your own marketing messages, but also insight into how (and why!) people behave on the social giant. Every Facebook user is cultivating their own online brand though Likes, status updates, and shared content. Your brand needs to be helping them to craft the kind of…

3 Ways Your Gated Content is Hurting Your Content Marketing Efforts

Placing high value content, such as ebooks and white papers, behind a gate (a webform that requires a valid email address) was once the go-to strategy for lead generation via content marketing. This tactic, while certainly useful for getting a list of email addresses, also hurts the content’s ability to rank in search results, produces…

3 Techniques to Take Your Brainstorming Session From Banal to Brilliant

Groups can certainly come up with unique perspectives that are out of the reach of individuals, but they need careful guidance. For optimal brainstorming success, you need to not only understand what brainstorming really is, but take deliberate steps before, during and after the session to maximize its effectiveness. What is Brainstorming? Beyond a Common…

How To Optimize Your Web Form to Increase Enrollment and Donations

It is the giving season, the time when people are reflecting on the year and donating to their favorite charity. Will yours be one of them? Savvy givers are much more discriminating when selecting a charity to support. They want their charitable dollars to be wisely spent. So, it’s no surprise that when it comes…

How to Effectively Target LinkedIn for B2B Marketing

With its professional population and ever-growing user base, LinkedIn is a prime target for B2B marketing efforts. But in order to effectively market there, you need to understand what that particular audience is looking for. To make your B2B message as powerful as possible, use these three tips to guide your LinkedIn marketing: Provide intelligent…

How to Optimize Your PPC Campaign Without Exact Match

As you’ve probably heard, Google got rid of the exact match ad type, taking away a significant amount of control from its Adwords advertisers. The screams of outrage were heard around the world, but it’s a reality we need to deal with. So how do we as marketers use this as an opportunity to simplify…

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