How to Optimize Your PPC Campaign Without Exact Match

As you’ve probably heard, Google got rid of the exact match ad type, taking away a significant amount of control from its Adwords advertisers. The screams of outrage were heard around the world, but it’s a reality we need to deal with. So how do we as marketers use this as an opportunity to simplify…

Glossary of Agile Marketing Terms

As another way to keep discussions of agile marketing grounded in the reality of daily marketing business, we’ve compiled this list of common terms and their definitions (as they apply to agile marketing). See one that we missed? Drop us a note in the comments and we’ll add it to the list! Adaptability: the ability…

Guide to Agile Marketing: How To Run an Agile Marketing Campaign

Agile marketing offers the opportunity for businesses to achieve their goals more quickly, more efficiently, and with happier employees than traditional marketing tactics. Most marketers say they want to be more flexible/adaptable/agile, but what does it really mean to practice agile marketing? This beginner’s guide to agile marketing will cover the basics of this highly…

Local Marketing Lessons from the Global Marketing Landscape

Coke, Unilever, McDonalds. These massive global brands spend billions of dollars each year to implement strategies learned from local marketing. They adjust their products, slogans and even the colors they use in their advertising to customize their message market by market, and they reap the rewards in the form of revenue, customer loyalty and brand…

Online Advertising and the Holidays: Should You Put the Freeze on PPC?

If you do a search for “holiday ppc,” you’ll be bombarded by articles just itching to help you optimize your online advertising efforts for the holiday season. Titles like, “Holiday PPC Planning: Three Advanced Strategies for AdWords,” “6 Ways to Prepare Your B2B PPC Account for the Holidays,” and “How to Create a Winning PPC…

Developing an Online Marketing Strategy Using A Challenge Grid, Part 2

Earlier this week, in Part 1 of this post, we explored the possible challenges of setting up, ramping up and maintaining six of the most common online marketing strategies as reported by marketers. Today, in Part 2, we’ll dive into potential returns. As with the difficulty scores, each strategy is being ranked on scale of…

Developing an Online Marketing Strategy Using A Challenge Grid, Part 1

CPA, CTR, bounce rate, brand awareness, mind share…the litany of marketing metrics could fill a small book. But when it comes to how marketers are measuring the success of their online marketing efforts, they overwhelmingly choose three: Conversion Rate Engagement Rate Return on Investment (ROI) (source: SalesForce ExactTarget Marketing Cloud 2014 State of Marketing Report)…

The Visual Language of Great Survey Design: Colors, Branding and Non-Question Text

When they hear the phrase “survey design,” many users automatically focus on the textual content of their survey. Question phrasing, answer types, and all the words that make up a survey are, of course, vitally important. But they aren’t the only language your respondents are reading. In fact, all surveys are written in two languages:…

How To Improve Your Data Quality So You Have Actionable Results

Are you tired of your survey results not being acted on? Despite having put a lot of time and effort into your survey project and getting buy in from stake holders early in the process, no one is taking your results seriously. Maddening isn’t it? Could it be that the quality of your data is…

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