How to Use Cross-Sectional Studies for Market Research

“Cross-sectional study” is a complicated name for a simple concept. Think of it as a snapshot. Cross-sectional studies capture a single moment in time, collecting information from a study group at just one point. This is usually in the form of a single survey, questionnaire, or observation. In short, a cross-sectional study makes comparisons between…

Heat Up Your Data Sophistication with Heatmap Questions

Your audience’s attention is a finite resource. Wouldn’t it be nice to know what’s catching their eye? Sure, you can show them a picture of your product or website and ask for feedback, but collecting this kind of feedback through short or long answer text boxes can be complicated and difficult to verify. The solution…

How to Use Surveys Throughout the Buyer’s Journey

Marketers in general, and content marketers in particular, are under a lot of pressure these days. We’re expected to deliver the right content to the right people, at the right time, in the right format, and on the right channel and device. That’s a lot to get right. Of course, this situation begs the question:…

Quantitative Versus Qualitative: Choosing the Right Question Types for the Data You Need

When designing your survey, one of the first things you need to do is decide your survey’s purpose. Asking yourself, “What is this survey for?” is important, but determining purpose goes beyond this simple question. While the above question will help you outline what questions to ask and which topics to cover, this is just…

Accessibility Tips for Surveying an Aging Population

An increasing large proportion of Americans are climbing into the “over 65 years of age” bracket, which means that this demographic is becoming ever more interesting to researchers of all kinds. For nearly every discipline, this means they need to survey older adults regularly. Ph.D. candidate Kelly Quinn of the University of Illinois at Chicago…

New Survey Data Cleaning Tool

Before you start analyzing and acting on your survey data, you need to make sure it’s the highest possible quality. This is particularly true if you used a panel or incentives to collect your responses, as these audiences are more likely to speed through a survey to get their promised reward. Fortunately, SurveyGizmo offers a…

The Beauty of Survey Data: Why (and How) to Style Survey Reports

Design isn’t just for band posters, webpages, and great surveys. It’s for data, too. You might try to stop me here. A common perception is that design is something artsy, not something analytical. Data is about hard numbers. Surely presenting the numbers, the raw data, is the best way to share your findings with the…

Control Survey Chaos With a Master Dashboard

The benefits of consistently collecting, analyzing, and acting on data are basically indisputable at this point in modern business evolution. Teams that can get that data out in the open and use it to make business decisions, however, are the ones making waves in their industries. The trouble is, collecting data within large enterprises —…

How to Manage Multiple SaaS Users & Teams (Without Driving Your Admins Crazy)

Most SaaS products like SurveyGizmo end up having more than one person using any given account.* It could be as simple as having one user who’s exclusively responsible for billing, plus someone who actually creates surveys; or you might have dozens of people collaborating on a single research project. Whatever the configuration, account administrators need…

Visualizing Your Data: Survey Question Types and How They Report

You created your survey, sent it out into the world, and then collected all of the responses you were looking for. Now what? You have your data, but that doesn’t mean your work is done. Presenting your findings is one of the most important steps in the survey process. Fortunately, SurveyGizmo makes this easy with…

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