Dr. Glen Livingston is a psychiatrist turned market researcher who teaches a highly effective method of market research using surveys to pre-test niche markets for profitability.
One of his students recently did some research looking for online survey tools that best meet the needs of those who use the Livingston Method of market research.
The three most important features he was looking for in the online tools were:
1. The option to embed surveys on any webpage using HTML.
This is important in market research because a survey on your own website’s domain name enhances your credibility to your survey audience.
2. Second on the important features list was geo targeting.
This allows you to know the location of your survey respondents. This feature can help you find hotspot areas for your potential market.
3. The third criteria was the option to add Google Analytics conversion code to your survey pages.
Tracking is essential to all aspects of effective marketing.
And guess what? SurveyGizmo came out on top in all three features!
SurveyGizmo offers 3 methods of embedding your survey on your webpage (via html, javascript or iframe).
Geo tracking in SurveyGizmo includes the IP address of respondents as well as a nifty little map that has pins for the locations all over the world where people have taken your survey. This is a customer favorite!
And, of course, embedding Google Analytics in your surveys is quite simple as you have full access to your survey template html code.
Give a listen to this audio review as Dr. Livingston interviews his student who did this research:
http://www.howtodoubleyourbusiness.com/SurveyGizmo.htm
Tags: review of online survey tools
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