Break out your notebooks and no. 2 pencils, because, in marketing class, this exercise is what we refer to as segmentation. For our second installment in the SurveyGizmo Case Study, we’re going to walk through the process of defining segments. To get caught up, check out installment 1 of the SurveyGizmo Case Study over [...]

We sometimes get asked by new customers to help them “sell” SurveyGizmo into their company. Meaning, they are sold on us, but, others on staff are using some other online survey tool — one that makes this person crazy because it just can’t provide what we can — and they need what SurveyGizmo’s got. They [...]

One thing we haven’t talked about as much as we probably should is our Survey API. They SurveyGizmo API Version 1.0 allows you to query our infrastructure and retrieve responses as well as perform a few operations on the survey itself. This is how our WordPress survey plugin works. The survey API Version 2.0, available [...]