In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Case Studies
SurveyGizmo Case Study: Segmentation (Installment 2)
Break out your notebooks and no. 2 pencils, because, in marketing class, this exercise is what we refer to as segmentation. For our second installment in the SurveyGizmo Case Study, we’re going to walk through the process of defining segments. To get caught up, check out installment 1 of the SurveyGizmo Case Study over here…. Read More »
SurveyGizmo: The Case Study (Installment 1)
Why Survey? There are many reasons to collect data. You might want to gather information about target segments (market research). You might want to test some ideas before launching a new product or service (test market). You might want to get feedback about how well you did (customer/employee satisfaction). Or maybe you want to know… Read More »
SurveyGizmo and Rails Rumble
One of our newest SurveyGizmo users, Pauli Price, recently came to us because she wanted to use our survey API for the Rails Rumble 2008 contest that she is involved in. Pauli gave us a quick run-down interview of the contest as well as how her group is integrating SurveyGizmo into their, hopefully award-winning, project…. Read More »
Check Out What Users are Doing with SurveyGizmo!
We thought it would be fun to show some real life examples of the cool things our customers are doing with SurveyGizmo. Today we are going to feature user Majed Ghadhban’s Arabic survey and user Jeremy Feinstein and his very professional Excel-esque Employee Compensation Online Survey. So what’s so cool about Majed’s survey? Well, he… Read More »
Customer innovations: Educators use online surveys for student tests and quizzes
Sure, we created this great online survey software, but we certainly didn’t have any idea of all the ways that our customers would use it. Customer suggestions about SurveyGizmo have been the seed of great new functions and features we’ve created. The same holds true for you — you can get great ideas for ways… Read More »
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Apr. 5