Survey Expert Ryan Farmer observes that many well-known companies aren’t branding their surveys, and discusses why survey design is hyper-important when you want to gather customer feedback.
Category: Dr Ed
How Long Can a Survey Be?
Ed Halteman examines 5 factors to consider when deciding whether or not your survey is too long.
‘Tis the Season, Part 2: Survey Mistakes, Revisited
Ed Halteman takes another look at an end-of-year survey he received…and revises his list of top survey mistakes.
‘Tis the Season: Robo-Surveys
Holidays mean more surveys. Ed Halteman discusses a recent survey he took, and considers where it went (or rather, where it didn’t go) wrong.
10 Common Mistakes Made When Writing Surveys – Part 2
In my last article, I discussed the first five points on my list of the most common mistakes made when writing surveys. As I said last time, although it’s nice to know the most common survey mistakes made, the real value is in understanding how to avoid them.
10 Common Mistakes Made When Writing Surveys
As a survey expert I see the same mistakes in surveys all the time. In fact, last night our neighbor was over and he had just completed a customer survey at a local restaurant. He was complaining that they had asked a bunch of multiple-choice questions that didn’t apply to him. Even worse, there was no “not applicable” option and the survey required an answer to every question! This one simple example alone incorporates the first three of the most common mistakes I see in surveys.
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