New data just released from Hitwise names Facebook as the most popular U S site with 7.07% of all U S visits, moving Google to second with 7.03%. At the same time comScore ranks Google the top site by reach at 81% of the U S population and Facebook at 53%.
If the above figures are not enough to illustrate Facebook’s influence, consider these compelling statistics from their website:
- More than 400 million active users
- 50% of active users log on to Facebook in any given day
- Average user spends more than 55 minutes per day on Facebook
- Average user has 130 friends on the site
- More than 1.5 million local businesses have active Pages on Facebook
- More than 5 billion pieces of content are shared each week
Informal use of posting online surveys and polls on Facebook to get feedback from friends has become an everyday occurrence. Given the reach of Facebook, more and more businesses are using Facebook surveys to collect feedback on a wide variety of topics ranging from customer satisfaction and loyalty to competitive information and new product ideas.
Whatever the purpose of your survey you can reach Facebook users using SurveyGizmo’s Facebook survey app to create your own free Facebook surveys. SurveyGizmo easily integrates with Facebook and allows you to post surveys, polls and quizzes directly to your Facebook wall. Once your survey is done, consider posting key insights on your Facebook profile and on your website/blog; the more that your insights are available publicly, the more people will be seeing (and sharing) them.
Tags: Facebook, facebook app, facebook integration, facebook polls, facebook survey app, facebook surveys
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