In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
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10 Key Things To Consider When Designing Surveys
There are many methodological issues to consider when creating a questionnaire, if you want to gather high-quality data in a survey. Among these issues are: Data collection mode: While a respondent’s words taken during phone surveys or in-person interviews take more importance given the conversational format, online surveys’ visual design elements have a bigger impact… Read More »
Pros and Cons of New Online Qualitative Research Tools
In recent years, the qualitative research field has seen an explosion of new online tools that make it possible to collect data in ways we couldn’t before. Some of the newer qualitative research techniques are:
Survey Results Report: Pie Chart or Bar Graph?
The final, if not most important, stage of your survey is the preparation and presentation of your survey results report. The report is your presentation of actionable data and vital recommendations so that the most informed decisions can be made. Regardless of the care taken in the creation and execution of the survey itself, the… Read More »
SPSS Analysis Tips: The Temporary Command
Working as a research supplier can be challenging, especially when the client is a large company with many decision makers. Most of my clients are senior-level business managers that have a preferred way to view data (Mean, Top-2 box, Top-box, Bottom-3 box, etc.) In fact, it is rare that I don’t have to create the… Read More »
Case Study 3: Reviewing Your Question Wording
So far I have looked at two case studies involving clients that did not have much survey experience. This case study involves a client who is very familiar with doing surveys. One lesson to be learned is that even if you have experience designing surveys you can benefit greatly from having an impartial third party… Read More »
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