In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Stay Informed - Best of SurveyGizmo Weekly
The Key to Effective Surveys: Proper Design
In the fall I gave a teleconference on the Key to Effective Surveys. I thought I would share the questions that people asked at the end of the teleconference. These may be some of the same questions you have when thinking about designing your own survey. – Ed The Key to Effective Surveys: Proper Design… Read More »
How to Automatically Send Customer feedback Surveys via Zendesk
Overview We use ZenDesk for our support ticket system here at SurveyGizmo, and in the process we have integrated our customer feedback survey directly into the system. The only requirements for this integration are a ZenDesk account and any SurveyGizmo account (though for some additional link branding, we recommend the Pro or Enterprise plans). The… Read More »
New Tutorial: SurveyGizmo Helps You Improve Customer Service
Do you routinely send out a customer satisfaction survey? If you are not doing one yet, you definitely need to start. If you are sending one out already — excellent work! No matter if you have a survey running already or not, you’ll definitely want to check out the tutorial we just added. The tutorial… Read More »
Fun is Engaging!
(source) The notion that fun increases participation is not new. How many times in your career have you been bribed to attend a meeting with food? Ok–probably enough to know that pizza does not cancel out tedium completely, however, we keep trying to make everything more enjoyable for ourselves by mediating looming unpleasantness when it… Read More »
Statistical Significance in Market Research
It’s statistically significant! Wow! But is it significant? Or even better, is it meaningful? I’ve been doing survey design and market research for 25 years and I’m still amazed when I’m asked: “How many responses do I need to make my study ‘statistically significant’?” Hearing those words “statistically significant” in a market research context always… Read More »
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