In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
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Twitter As A Research Avenue
Twitter has become an ocean of market research data just waiting to be explored. Utilizing the growing Twitter audience as part of your Market Research strategy is a great way to tap into the social media crowd to quickly and easily gather needed feedback. To give you a better idea of the number of actual… Read More »
Going the Extra Mile – Exploring Survey Design: Case Study 4
In my last article, I took a break from my series of case studies on Exploring Survey Design so I could illuminate some alternatives for obtaining a rank ordering of a list of items (see http://www.surveygizmo.com/survey-blog/alternative-ranking-questions/). Now I am back with another case study on survey design. A common use of surveys is to investigate… Read More »
Survey Tip: Using Adwords to get diverse survey responses
In a post a couple of weeks ago, I went over how to use Facebook to gain targeted survey respondents. Now, let’s say you just need a completely random audience to fill out your survey. You have quite a few options available to you, but the one I’d like to go over today is using… Read More »
Survey Tip: Using Facebook to get targeted respondents
Have you ever tried to run a survey where you needed a population of 50, 18 year old, females, that lived in the Chicago area that happened to like soccer? As long as you don’t mind paying a couple of dollars and waiting a little while, this can easily be done using Facebook advertising. (Who… Read More »
Alternatives to Ranking Question Types
In my last article about survey question wording, I mentioned I would talk about the different methods in a survey for obtaining a ranking of a list of items. Obtaining such a ranking has wide application from marketing (when trying to decide what product features are most important), to customer satisfaction (when trying to decide… Read More »
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