Research Roundup: Let’s Be Careful Out There

This week I came across some staggering global social network numbers and a couple of insightful online safety and security reports for consumers (especially parents) along with a bit of impressive coupon-usage and email marketing/social media integration stats:

- New data from Nielsen shows the world now spends over 110 billion minutes on social networks and blog sites. This equates to 22% of all time online or one in every four and half minutes. For the first time ever, social network or blog sites are visited by three quarters of global consumers who go online

- McAfee is calling their new report, The Secret Online Lives of Teens, a “wake-up call” for parents. It found nearly half of online teens have shared personal information with people they don’t know. It’s not just themselves that are put at risk by their online behavior: 27% had compromised the security of their home computer by downloading malware

- A new study from the Ponemon Institute reveals how online behavior leaves consumers vulnerable to identity theft. Although more than 80% of study respondents expressed concern about their security while using social media, more than half of these same individuals admitted they do not take any steps to actively protect themselves

- May was a busy month for coupons according to the latest Monthly Coupon Data Report: Coupon traffic reached 13.6 million users, a 42% increase from 9.61 million users in May last year. In total, online coupon users generated $31.1 million in sales, a 42% jump from $22 million in May 2009

- GetResponse’s Email Marketing and Social Media Integration Report reveals email messages that include a social sharing option generated 30% higher click-throughs than emails without any social sharing links. Messages with three or more sharing options generated 55% higher click-throughs and emails with a Twitter sharing option returned 40% higher CTRs than messages without any social media links

That will do it for this week. If you’d like to suggest a research report theme for the weekly roundup or if you come across any studies/reports/statistics you’d like to share please feel free to leave a comment, send an email, or tweet us. One thing I’ve learned over the years is that you can never have too many resources.

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