Research Roundup

I’m a research nut. Ever since I was a kid I’ve loved the challenge of searching for facts and the thrill of finding them. Since I post a lot of research reports and statistics on Twitter, the marketing team at SurveyGizmo decided a while ago that each week we would collect the most interesting data we come across in a blog post and make the challenges and thrills a bit easier for other research aficionados. It took a while to get the series started but like the old saying goes, better late than never.

And away we go:

- LeadForce1’s recent How Effective Is Social Media for B2B Lead Generation? study reveals social media sites now account for nearly 15% of referral traffic to B2B websites with LinkedIn accounting for 27% of referral traffic, followed by Wikipedia at 17%

- 57% of companies surveyed for Econsultancy’s Online Measurement and Strategy Report 2010 cited lack of budget and resources as the most significant barrier to an effective online measurement strategy; This is now more of a problem than last year, increasing by 12% from 45% in 2009

- There were several surprising findings in Nielsen’s How Teens Use Media report, one of which is that teens spend 11 hours and 32 minutes per month online – far below the average of 29 hours and 15 minutes for adults

- The Pew Internet & American Life Project just released their Neighbors Online report regarding online connections to communities and neighbors which shows internet tools are gaining ground: 22% of adults have signed up to receive alerts about local issues (such as traffic, school events, weather warnings or crime alerts) via email or text messaging and 20% of adults have used digital tools to talk to their neighbors and keep informed about community issues

- Retrevo’s latest Gadgetology study, Is Social Media a New Addiction?, had this week’s most surprising stat: 48% of respondents check and/or update Facebook or Twitter either in bed, during the night or as soon as they wake up in the morning. Naturally, younger social media users said they tweet by night more than those over 25

That will do it for this week. If you come across any studies/reports/statistics you’d like to share, please feel free to leave a comment, send an email, or tweet us. One thing I’ve learned over the years is that you can never have too many resources.

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