Social Media And Marketing 2010 Trends Outlook

For marketers faced with moderate to severe budget constraints there is a challenging year ahead, it is all about making trade-offs. The need to examine if limited dollars are being spent in the right places and on the right things in order to fine tune marketing initiatives and reallocate budget dollars to invest in high potential programs and eliminate those that deliver sub-par results.

Marketers need to balance and mange various pressures by leveraging information to develop innovative and sustainable strategies and there are a lot of helpful resources available to help make informed decisions.

“10 Online Marketing Trends for 2010 – Where to invest, what to test and which deserve a rest”, Entrepreneur Magazine’s advice to help you avoid turning educated guesses into marketing messes identifies the following trends in no particular order:

Search Engine Optimization – Advice: Test

Paid Search – Advice: Invest

E-mail Marketing – Advice: Invest

Social Network Marketing – Advice: Test

Blogging – Advice: Let it rest

Web Presence – Advice: Invest

Mobile Marketing – Advice: Test

Podcasting and Online Radio – Advice: Let it rest

Online Video – Advice: Invest

Coupons, Discounts and Savings – Advice: Test

“2010 Social Media Influencers” is the first report from TrendSpotting’s series “2010 Influencers Series: Trend Predictions in 140 Characters”. The major trends identified to influence 2010 Social Media include Mobile, Location, Transparency, Measurement, ROI, and Privacy. When reflecting on the 2009 predictions not much has changed, concluding that 2009 did not meet its predicted expectations.

Be sure to check out the other presentations in the series: Consumer Trends, Tech Trends, Marketing Trends and Video Trends with insights from the top influencers presented in a twitter-influenced 140 character format.

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