That’s so true. In London, where I live, it’s pretty much always raining! But on the rare sunny days, you obviously notice a big change in everyone’s feeling and their relationship with the others.

I guess the result of this survey can be used in marketing activities. For example if people are looking for “change” more in rainy days, then marketing campaigns that sell a “change” product or service may be more effective. I will be interested to see such surveys in the future.