Online Survey Tips: Screening Questions, Invitation Subject Lines, and Open-Ended Questions

We here at SurveyGizmo want your survey experience to be the most productive that it can be so in addition to providing you with a remarkable online survey tool along with how-to articles and video tutorials, we are posting daily survey tips on twitter and collecting them for a blog post each week.

So without any further ado, here are the most recent tips:

1. The order of screening questions should have the questions that will eliminate the most respondents come first

2. Keep subject lines short (35 characters or less) to improve the open rate of your survey invitation email

3. Use open-ended questions to ask “why” or “please explain” after key closed-ended questions

4. Display answer options vertically and list the most positive answer first, it’s quicker & easier to read

5. Choose your words carefully; the words you use can & will impact your survey results

If you can’t wait for the weekly update be sure to follow SurveyGizmo on twitter to get the new tip each day. You can find the compiled lists of the Survey Tip of the Day and additional online survey tips and suggestions here at the SurveyGizmo blog as well as links to helpful SurveyGizmo tutorials. If you have any survey tips you would like to share leave us a comment or send us an email, SurveyGizmo is all about feedback.

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