Be sure to add a comment below about your own experience with incentives, and be entered to win some fresh Kona coffee!
In my last post (Increasing Response Rates: Part I), I talked about increasing your survey response rates. I suggested that you:

Tell your respondents you will share the results with them.
Identify allies who will urge [...]

UPDATE: After reading this, don’t forget to check out Part II: Using Incentives
Many of us continually fight the battle of low-response rates.
My first professional experience with surveying occurred more than 30 years ago. I simply wanted to get the opinions of particular professionals at eleven different colleges in my state and I developed a two [...]

An advantage of online surveys is that respondents frequently offer more and longer comments than they do on paper-and-pencil surveys. And comments are where we may find our most significant sales opportunities or our most useful program improvement ideas.
But analyzing comments can intimidate us. We think that to analyze comments we have to read all [...]

So you’ve completed your survey and now you wonder what you can learn from your data.
That’s easy, isn’t it? Three months ago, your survey began with a set of questions. Now you’ve got your data. Look up the answers!! Oh – and don’t forget the PowerPoint slides. Make them pretty.
But there must be more to [...]

As you may have noticed, we have added Bill Johnston to our survey expert team. Right now he is compiling a list of topics he wants to cover in the coming months and would really appreciate your input. Please fill out the following survey so we can make sure to address the topics that [...]

A type of survey in which there is much interest this month is the political poll. Questions I hear a lot are, “Can the polls be trusted?” and “How can they get away with polling so few people?”
We can increase our understanding of polls by answering two questions:

How can polls be accurate with such seemingly [...]

A question I have been asked from time-to-time is, “How many choices should I give respondents when I’m asking them how much they agree or disagree with something?” As in . . .

Which is correct? Does it matter?
Yes, it matters.
Use an odd-numbered scale and, if you expect your results to be fully distributed from the [...]