Survey Expert Ryan Farmer observes that many well-known companies aren’t branding their surveys, and discusses why survey design is hyper-important when you want to gather customer feedback.
Tag: bill johnston
Increasing Response Rates: Part II, Using Incentives
Be sure to add a comment below about your own experience with incentives, and be entered to win some fresh Kona coffee! In my last post (Increasing Response Rates: Part I), I talked about increasing your survey response rates. I suggested that you: Tell your respondents you will share the results with them. Identify allies… Read More »
Increasing Survey Response Rates: Part I
UPDATE: After reading this, don’t forget to check out Part II: Using Incentives Many of us continually fight the battle of low-response rates. My first professional experience with surveying occurred more than 30 years ago. I simply wanted to get the opinions of particular professionals at eleven different colleges in my state and I developed… Read More »
Bill Johnston: Analyzing and Summarizing Survey Comments with Excel
An advantage of online surveys is that respondents frequently offer more and longer comments than they do on paper-and-pencil surveys. And comments are where we may find our most significant sales opportunities or our most useful program improvement ideas. But analyzing comments can intimidate us. We think that to analyze comments we have to read… Read More »
Bill Johnston: Exploring Quantitative Data
So you’ve completed your survey and now you wonder what you can learn from your data. That’s easy, isn’t it? Three months ago, your survey began with a set of questions. Now you’ve got your data. Look up the answers!! Oh – and don’t forget the PowerPoint slides. Make them pretty. But there must be… Read More »
Survey Expert Bill Johnston Would Like Your Input
As you may have noticed, we have added Bill Johnston to our survey expert team. Right now he is compiling a list of topics he wants to cover in the coming months and would really appreciate your input. Please fill out the following survey so we can make sure to address the topics that are… Read More »
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