Survey Expert Ryan Farmer observes that many well-known companies aren’t branding their surveys, and discusses why survey design is hyper-important when you want to gather customer feedback.
Tag: case study
The Market Research Event: How 3M Created a Cost-Saving Internal Survey Research Company
3M is the type of company apparently that will spend millions on R&D to develop a product, but really only wants to spend a few thousand on market research to figure out if it’s the *right* product. It’s no wonder that Deb Hartman and Sandra Kelly of 3M found that back in 2004 that marketing… Read More »
Going the Extra Mile – Exploring Survey Design: Case Study 4
In my last article, I took a break from my series of case studies on Exploring Survey Design so I could illuminate some alternatives for obtaining a rank ordering of a list of items (see http://www.surveygizmo.com/survey-blog/alternative-ranking-questions/). Now I am back with another case study on survey design. A common use of surveys is to investigate… Read More »
How do YOU use SurveyGizmo? Looking for case study volunteers!
We get asked, on almost a daily basis, for examples of what other users are doing with SurveyGizmo. And we would love to show them, but unfortunately, we don’t have that many examples to give them. This is where I need your help!
Case Study 2: Getting Started On Your Survey
I recently heard from a friend who wanted some help with a survey. He was working with a group of volunteers whose main goal was to influence the hospitality industry to be “greener.” As volunteers, they had no budget. They wanted help formulating a questionnaire that would give them information they could use to help… Read More »
Exploring Survey Design – Case Study 1, Part II
This is part of a series of case studies I’ll be doing in this blog. This first case study goes through my interaction with a company (actual name withheld for their privacy) and their need to do some pricing research. If you haven’t had a chance to read Part I of the case study, you’ll… Read More »
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