In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Tag: case study
Exploring Survey Design – Case Study 1, Part I
As I mentioned in my previous post, over the next couple of months I’ll be putting together a couple of case studies that go through the process of survey design and implementation. The first case study in this series will go through my interaction with a company (actual name withheld for their privacy) and their… Read More »
SurveyGizmo Case Study: Take Advantage of Data You Already Have (Installment 3)
In the last installment we looked at ways to anticipate inferred differences through segmentation. But sometimes group differences are more explicit. For example, account levels are a natural grouping variable to include in the analysis. So that’s something we should include as a question in the survey, right? Wrong. We don’t have to ask the… Read More »
SurveyGizmo Case Study: Segmentation (Installment 2)
Break out your notebooks and no. 2 pencils, because, in marketing class, this exercise is what we refer to as segmentation. For our second installment in the SurveyGizmo Case Study, we’re going to walk through the process of defining segments. To get caught up, check out installment 1 of the SurveyGizmo Case Study over here…. Read More »
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Apr. 5