In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Tag: customer satisfaction survey
Online Survey Tips: Data Presentation, Customer Satisfaction Survey, and True/False Questions
We here at SurveyGizmo want your survey experience to be the most productive that it can be so in addition to providing you with a remarkable online survey tool along with how-to articles, we are posting daily survey tips on twitter and collecting them for a blog post each week. So without any further ado,… Read More »
Customer Satisfaction Surveys: Always a Good Thing?
The power of SurveyGizmo can make reaching out to your customers more accessible and even make the survey process easier for your customer. So what could possibly be wrong with sending a customer satisfaction survey? . . . Plenty! We’ve all participated in customer satisfaction surveys. Some may have been okay, most probably not. It… Read More »
Are you beating up your customers with your satisfaction surveys?
I came across “Is Your Company a Customer Survey Score Whore?” at MarketingProfs.com today. Although it speaks to offline customer satisfaction surveys, I still think there are great lessons to keep in mind as you build online surveys through SurveyGizmo. MarketingProfs has reserved the actual benchmark results for premium members — but everyone can (and… Read More »
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