Survey Expert Ryan Farmer observes that many well-known companies aren’t branding their surveys, and discusses why survey design is hyper-important when you want to gather customer feedback.
Tag: ed halteman
‘Tis the Season, Part 2: Survey Mistakes, Revisited
Ed Halteman takes another look at an end-of-year survey he received…and revises his list of top survey mistakes.
10 Common Mistakes Made When Writing Surveys – Part 2
In my last article, I discussed the first five points on my list of the most common mistakes made when writing surveys. As I said last time, although it’s nice to know the most common survey mistakes made, the real value is in understanding how to avoid them.
10 Common Mistakes Made When Writing Surveys
As a survey expert I see the same mistakes in surveys all the time. In fact, last night our neighbor was over and he had just completed a customer survey at a local restaurant. He was complaining that they had asked a bunch of multiple-choice questions that didn’t apply to him. Even worse, there was no “not applicable” option and the survey required an answer to every question! This one simple example alone incorporates the first three of the most common mistakes I see in surveys.
4 Tips for Displaying Survey Data
In my last four articles I’ve been addressing how best to report the results from your surveys. My emphasis has been on the use of graphical displays. Before I leave this subject I want to provide some general tips for displaying your data. The goal is graphical excellence, which we define as communicating ideas as… Read More »
Case Study 3: Reviewing Your Question Wording
So far I have looked at two case studies involving clients that did not have much survey experience. This case study involves a client who is very familiar with doing surveys. One lesson to be learned is that even if you have experience designing surveys you can benefit greatly from having an impartial third party… Read More »
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