In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Tag: Market Research
New Feature: Facebook Integration
Two weeks ago Christian Vanek, one of our co-founders, attended The Market Research Event put on by IIR (Institute for International Research) in Las Vegas. He came back with a number of amazing take-aways, and one of the most significant was within the last year the market research community has embraced using online social communities… Read More »
Boston SurveyGizmo Meetup
During my recent trip to Boston, I had the privilege to host a SurveyGizmo Meetup at the Grafton Street Pub in Cambridge. I had some great conversations with a mix of long-time and newer customers, most of them using SurveyGizmo as their survey software solution in market research roles, and I listened to their feedback… Read More »
SurveyGizmo Gets High Marks in Satisfaction, Customer Service, and Price in Market Research Professionals Survey
Boulder, CO — September 2, 2009 — SurveyGizmo, a leader in online survey software, received high marks in several categories in a recent survey of 801 market research professionals. The 2009 Market Research Supplier Report Card and Mid-Year Industry Update was conducted by MarketResearchCareers. SurveyGizmo had both the highest Overall Satisfaction score and the highest… Read More »
The Pareto Principle (80:20 Rule) in Survey Research
The Pareto principle (which you may know as the 80-20 rule) states that, for many phenomena, 80% of consequences stem from 20% of the causes. It is a common rule of thumb in business; e.g., “80% of your sales come from 20% of your clients.” The Pareto principle also applies to survey research. When planning… Read More »
Ed Halteman: Statistics and Market Research in Online Surveys
At Survey Design and Analysis I am the resident survey expert and statistician. Okay I admit it, “I am a statistician..” Statistics is a big part of Market Research but I’m not sure that is well understood. What exactly is a statistician and why is it important in Market Research? Quality Improvement guru, Bill Sherkenbach… Read More »
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