Survey Expert Ryan Farmer observes that many well-known companies aren’t branding their surveys, and discusses why survey design is hyper-important when you want to gather customer feedback.
Tag: Marketing
Social Media And Marketing 2010 Trends Outlook
For marketers faced with moderate to severe budget constraints there is a challenging year ahead, it is all about making trade-offs. The need to examine if limited dollars are being spent in the right places and on the right things in order to fine tune marketing initiatives and reallocate budget dollars to invest in high… Read More »
SurveyGizmo Case Study: Take Advantage of Data You Already Have (Installment 3)
In the last installment we looked at ways to anticipate inferred differences through segmentation. But sometimes group differences are more explicit. For example, account levels are a natural grouping variable to include in the analysis. So that’s something we should include as a question in the survey, right? Wrong. We don’t have to ask the… Read More »
SurveyGizmo Case Study: Segmentation (Installment 2)
Break out your notebooks and no. 2 pencils, because, in marketing class, this exercise is what we refer to as segmentation. For our second installment in the SurveyGizmo Case Study, we’re going to walk through the process of defining segments. To get caught up, check out installment 1 of the SurveyGizmo Case Study over here…. Read More »
SurveyGizmo Wins Upshot50 Award
Back in October, Upshot Institute nominated us for their Upshot50 Marketing Technology Award. This award recognizes companies that are “offering the most innovative, powerful and useful marketing tools and technologies.” After a few months of receiving and then tallying votes, they finally posted the winners. Guess what? SurveyGizmo made the list! We are also in… Read More »
SurveyGizmo Gets a Facelift
As some of you may have noticed, the website looks a little different. After months of hard work, blood, sweat, and tears, we were finally able to launch the new look and feel to our www.surveygizmo.com site on Tuesday afternoon. A big round of applause goes out to everyone here at SurveyGizmo for helping on… Read More »
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