In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Tag: online surveys
Ed Halteman: Statistics and Market Research in Online Surveys
At Survey Design and Analysis I am the resident survey expert and statistician. Okay I admit it, “I am a statistician..” Statistics is a big part of Market Research but I’m not sure that is well understood. What exactly is a statistician and why is it important in Market Research? Quality Improvement guru, Bill Sherkenbach… Read More »
“SurveyGizmo makes online surveys, polls a snap” says Boulder County Business Report
SurveyGizmo just got a nice little write up in the Boulder County Business Report and I thought I would share it with all of you. Reporter Hilary Lane did a great job. She went above and beyond by interviewing some customers like me.dium as well as tracking down an analyst from Gartner Research – “They… Read More »
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