In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Tag: research roundup
Spooky Statistics and Frightening Factoids Research Roundup
With Halloween being only a few days away I thought I would compile a ghoulish gathering of data to help get you in the monster mood in case you’re not already there
Charities and Social Media Usage, Mobile Commerce, and Retail Holiday Readiness Research Roundup
Keep me groovin’, Just a hippie gypsy* For this week’s research roundup I’ve included some stats on e-books, mobile commerce, and online retail holiday readiness along with data on social media’s impact on search and social media usage by US charities:
Employee Engagement, Tech Brands Social Media Usage, and Women Shoppers Research Roundup
All wish to possess knowledge, but few, comparatively speaking, are willing to pay the price* This week’s insights cover employee engagement, what tech brands are and aren’t doing in the social media space, some stats on required student spending and what they can do about it, along with some helpful data for marketers targeting women… Read More »
Online Influence, Social Media, and Mobile Internet Research Roundup
You don’t have to be a “person of influence” to be influential. In fact, the most influential people in my life are probably not even aware of the things they’ve taught me.* It’s research roundup time again and this week’s insights compilation covers consumer’s influence trends, business travel and the role of social media, stats… Read More »
Male/Female Driving Behavior and Women Online Research Roundup
Asked a girl what she wanted to be…* This week I collected some genderized driving research and what women are doing in regards to online data, along with some consumer twitter usage statistics, and some insights into the internet’s impact on Americans for your reading pleasure:
Apr. 17 
Apr. 5