In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Tag: research
4 Tips for Displaying Survey Data
In my last four articles I’ve been addressing how best to report the results from your surveys. My emphasis has been on the use of graphical displays. Before I leave this subject I want to provide some general tips for displaying your data. The goal is graphical excellence, which we define as communicating ideas as… Read More »
Need Statistics? Let us know what you want to ask!
In the coming weeks, we’ll be starting a new “Poll of the Week” when you log into your account. We’ll be asking you a question every week and at the beginning of the next week, we’ll let you know the results of the previous week’s poll. We currently have a plethora of questions we want… Read More »
Twitter As A Research Avenue
Twitter has become an ocean of market research data just waiting to be explored. Utilizing the growing Twitter audience as part of your Market Research strategy is a great way to tap into the social media crowd to quickly and easily gather needed feedback. To give you a better idea of the number of actual… Read More »
Online Influence, Social Media, and Mobile Internet Research Roundup
You don’t have to be a “person of influence” to be influential. In fact, the most influential people in my life are probably not even aware of the things they’ve taught me.* It’s research roundup time again and this week’s insights compilation covers consumer’s influence trends, business travel and the role of social media, stats… Read More »
Male/Female Driving Behavior and Women Online Research Roundup
Asked a girl what she wanted to be…* This week I collected some genderized driving research and what women are doing in regards to online data, along with some consumer twitter usage statistics, and some insights into the internet’s impact on Americans for your reading pleasure:
Apr. 17 
Apr. 5