Survey Expert Ryan Farmer observes that many well-known companies aren’t branding their surveys, and discusses why survey design is hyper-important when you want to gather customer feedback.
Tag: segmentation
SurveyGizmo Case Study: Segmentation (Installment 2)
Break out your notebooks and no. 2 pencils, because, in marketing class, this exercise is what we refer to as segmentation. For our second installment in the SurveyGizmo Case Study, we’re going to walk through the process of defining segments. To get caught up, check out installment 1 of the SurveyGizmo Case Study over here…. Read More »