Survey Expert Ryan Farmer observes that many well-known companies aren’t branding their surveys, and discusses why survey design is hyper-important when you want to gather customer feedback.
Tag: statistical significance
Is It Right To Test For Significant Differences in Convenience Samples?
I often get the question about what sample size is needed to get a large enough sample so that statistically significant differences can be found and inferences to a larger population can be made. But something that is often ignored is that these statistical tests were meant to work within the probability sampling theory framework.
Survey Sample Size – What Should It Be?
Deciding on sample size is one of the steps we have to take at Relevant Insights in the early planning stages of a survey. In order to determine a survey sample size, we need to consider the following: Analytical plan: The planned analysis for the results should be considered first. There are multivariate analysis techniques… Read More »
Statistical Significance in Market Research
It’s statistically significant! Wow! But is it significant? Or even better, is it meaningful? I’ve been doing survey design and market research for 25 years and I’m still amazed when I’m asked: “How many responses do I need to make my study ‘statistically significant’?” Hearing those words “statistically significant” in a market research context always… Read More »
Statistical Errors and Data Interpretation
I was asked the following question recently, “From a statistical standpoint, how do you see three ‘No’s’ votes out of a possible 23 board members. Can you find out specifically what the error would be?” This brings up a common misconception when thinking about statistics and interpreting your data. THE SITUATION ABOVE HAS NOTHING TO… Read More »
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