In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Tag: statistics
Research Roundup
I’m a research nut. Ever since I was a kid I’ve loved the challenge of searching for facts and the thrill of finding them. Since I post a lot of research reports and statistics on Twitter, the marketing team at SurveyGizmo decided a while ago that each week we would collect the most interesting data… Read More »
Statistical Errors and Data Interpretation
I was asked the following question recently, “From a statistical standpoint, how do you see three ‘No’s’ votes out of a possible 23 board members. Can you find out specifically what the error would be?” This brings up a common misconception when thinking about statistics and interpreting your data. THE SITUATION ABOVE HAS NOTHING TO… Read More »
Ed Halteman: Statistics and Market Research in Online Surveys
At Survey Design and Analysis I am the resident survey expert and statistician. Okay I admit it, “I am a statistician..” Statistics is a big part of Market Research but I’m not sure that is well understood. What exactly is a statistician and why is it important in Market Research? Quality Improvement guru, Bill Sherkenbach… Read More »
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