In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Tag: stats
Using an iPad Survey to Conduct a Qualitative Study
Marni Zapin shares an example of how to conduct a qualitative study using an iPad survey at The Market Research Event 2011.
Security Ratings, Millennials and Social Media and Consumers Research Roundup
This week’s roundup includes the latest concerns related to security and a pair of social media studies along with some insights on shoppers:
Twitter As A Research Avenue
Twitter has become an ocean of market research data just waiting to be explored. Utilizing the growing Twitter audience as part of your Market Research strategy is a great way to tap into the social media crowd to quickly and easily gather needed feedback. To give you a better idea of the number of actual… Read More »
Charities and Social Media Usage, Mobile Commerce, and Retail Holiday Readiness Research Roundup
Keep me groovin’, Just a hippie gypsy* For this week’s research roundup I’ve included some stats on e-books, mobile commerce, and online retail holiday readiness along with data on social media’s impact on search and social media usage by US charities:
Employee Engagement, Tech Brands Social Media Usage, and Women Shoppers Research Roundup
All wish to possess knowledge, but few, comparatively speaking, are willing to pay the price* This week’s insights cover employee engagement, what tech brands are and aren’t doing in the social media space, some stats on required student spending and what they can do about it, along with some helpful data for marketers targeting women… Read More »
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Apr. 5