Over the next few months I will go through a couple of case studies on the process we use to design a survey. As you know I am a firm believer that the key to effective surveys lies in the design. No amount of analysis can make up for asking the wrong questions or asking [...]

To include or not to include a neutral mid-point in balanced survey rating questions. That is the question that many ask when faced with the task of writing a survey. It is not a trivial question and data quality could be affected by how it is answered.
Often I get asked whether a neutral point should [...]

It’s funny how you’ll hear similar topics come up within the same week — it happens all the time over here where we will get similar requests for features from all of you at the same time (we like to refer to it as a “collective consciousness”), but this time it has happened within the [...]

The power of SurveyGizmo can make reaching out to your customers more accessible and even make the survey process easier for your customer. So what could possibly be wrong with sending a customer satisfaction survey? . . . Plenty!
We’ve all participated in customer satisfaction surveys. Some may have been okay, most probably not. It [...]

SurveyGizmo affords multiple ways to do logic when building your survey, and disqualifying respondents is no exception. There are two primary methods for disqualifying a respondent, depending on the goal:

Advanced Page Jumping & Logic – Setup at the bottom of each page with a disqualification question, choose the ‘Disqualify Respondent’ option and provide a message [...]

“Attitude is everything” has significance for more than just football or other sports! Cultivating a sampling attitude can help you “win” improvements to your survey process.
We have already seen the power of sampling in predicting election results in my prior post on election sampling and intuition tells us that sampling should save time and money. [...]

We had a great turn out and lots of excellent discussion at last week’s Best Practices in Survey Design webinar. Bill Johnston of JWB Research co-hosted it with me. Many people asked if they could have a copy of the slides so here they are for downloading in PDF format.
We hope you find these [...]

I’m back with some accepted best practices that I promised from my article Surveys for Fun or Profit? You may have already seen the Top Ten Survey Best Practices list that Christian Vanek and I delivered at a free SurveyGizmo Webinar at the end of September. If not, I encourage you to check it out. [...]

Very few people create surveys out of boredom or simply for fun. Those few that do (such as myself) should seek professional help (I recommend my therapist).
No, when we create surveys, it is for a specific reason — to gain knowledge about a topic or issue so that we can make important decisions, publish [...]

At Survey Design and Analysis I am the resident survey expert and statistician. Okay I admit it, “I am a statistician..” Statistics is a big part of Market Research but I’m not sure that is well understood.
What exactly is a statistician and why is it important in Market Research? Quality Improvement guru, Bill Sherkenbach [...]

Why do people do surveys?
I don’t like the use of extrinsic incentives (bribes) for doing surveys. Wrong motivation, wrong expectations, wrong outcome!
Experiment in the Woods
I recently hired a dozen workers. I divided them at random into two groups of six. I took them out to the woods and took group A to a clearing with [...]