In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Tag: survey design
What is a Successful Survey Project? (Hint: It’s not just the data)
Very few people create surveys out of boredom or simply for fun. Those few that do (such as myself) should seek professional help (I recommend my therapist). No, when we create surveys, it is for a specific reason — to gain knowledge about a topic or issue so that we can make important decisions, publish… Read More »
Ed Halteman: Statistics and Market Research in Online Surveys
At Survey Design and Analysis I am the resident survey expert and statistician. Okay I admit it, “I am a statistician..” Statistics is a big part of Market Research but I’m not sure that is well understood. What exactly is a statistician and why is it important in Market Research? Quality Improvement guru, Bill Sherkenbach… Read More »
Ed Halteman: Incentives? Wrong Motivation, Wrong Outcome
Why do people do surveys? I don’t like the use of extrinsic incentives (bribes) for doing surveys. Wrong motivation, wrong expectations, wrong outcome! Experiment in the Woods I recently hired a dozen workers. I divided them at random into two groups of six. I took them out to the woods and took group A to… Read More »
Apr. 17 
Apr. 5