Survey Expert Ryan Farmer observes that many well-known companies aren’t branding their surveys, and discusses why survey design is hyper-important when you want to gather customer feedback.
Tag: Survey Expert
‘Tis the Season, Part 2: Survey Mistakes, Revisited
Ed Halteman takes another look at an end-of-year survey he received…and revises his list of top survey mistakes.
‘Tis the Season: Robo-Surveys
Holidays mean more surveys. Ed Halteman discusses a recent survey he took, and considers where it went (or rather, where it didn’t go) wrong.
Survey Expert, Joe Glines on Converting Variables with SPSS Syntax
Today, Joe Glines, one of our SurveyGizmo survey experts, is guest posting to teach us all a few quick tricks on how to manipulate the SPSS export data we receive from SurveyGizmo. String Variables to Numeric While SurveyGizmo allows for changing of variable
Likert Scales and One Number Reporting
Last time I talked about reporting matrix data in “Discovering Different Ways to Report on Matrix or Table Data”. In that article, we found that a matrix of Likert scale questions is a useful survey question and we explored ways to report the resulting data. Now, we’ll look at what happens when we add another… Read More »
Accurate Product Concept Tests Start With Relevant Concepts
Concept testing is a very valid approach to explore appeal of product and services and is highly recommended when first deciding if a product is worth your time and money to develop. But when these test are not well designed, this type of research tends to yield general information that is not very actionable or… Read More »
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