In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Tag: Survey Expert
Ed Halteman: Statistics and Market Research in Online Surveys
At Survey Design and Analysis I am the resident survey expert and statistician. Okay I admit it, “I am a statistician..” Statistics is a big part of Market Research but I’m not sure that is well understood. What exactly is a statistician and why is it important in Market Research? Quality Improvement guru, Bill Sherkenbach… Read More »
Ed Halteman: Incentives? Wrong Motivation, Wrong Outcome
Why do people do surveys? I don’t like the use of extrinsic incentives (bribes) for doing surveys. Wrong motivation, wrong expectations, wrong outcome! Experiment in the Woods I recently hired a dozen workers. I divided them at random into two groups of six. I took them out to the woods and took group A to… Read More »
Ed Halteman: Creating a Useful Survey
We’re happy to welcome survey expert Ed Halteman to the SurveyGizmo family. Ed took his first course on survey design in 1978 and has designed and analyzed more than 250 surveys in the past 10 years. Ed, who has a master’s degree in applied mathematics and a Ph.D. in statistics, currently heads Survey Design and… Read More »
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