Survey Expert Ryan Farmer observes that many well-known companies aren’t branding their surveys, and discusses why survey design is hyper-important when you want to gather customer feedback.
Tag: survey research
The Market Research Event: How 3M Created a Cost-Saving Internal Survey Research Company
3M is the type of company apparently that will spend millions on R&D to develop a product, but really only wants to spend a few thousand on market research to figure out if it’s the *right* product. It’s no wonder that Deb Hartman and Sandra Kelly of 3M found that back in 2004 that marketing… Read More »
The Pareto Principle (80:20 Rule) in Survey Research
The Pareto principle (which you may know as the 80-20 rule) states that, for many phenomena, 80% of consequences stem from 20% of the causes. It is a common rule of thumb in business; e.g., “80% of your sales come from 20% of your clients.” The Pareto principle also applies to survey research. When planning… Read More »
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