In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Tag: The Market Research Event
The Market Research Event 2011: Five Takeaways
SurveyGizmo recently attended The Market Research Event 2011. Here are 5 takeaways from the event courtesy of Marni Zapin (our awesome product manager).
The Market Research Event 2011: Swag Report
At The Market Research Event 2011, we soaked up a lot of great info, but we also had a lot of fun interacting with other companies (& we got swag!). Here’s a few of our top swag items from TMRE 2011.
The Market Research Event 2011: Customer Satisfaction Surveys
On Day 2 of The Market Research Event 2011, we found some great insights into incorporating customer feedback into your business.
The Market Research Event 2011: Day One Recap
A breakdown of the first day of The Market Research Event 2011. Topics include the changing face of market research, the impact of mobile…and how easy it is to manipulate statistics.
Live from The Market Research Event 2011: Initial Insights
SurveyGizmo is on the ground at The Market Research Event 2011 – here are a few bits of market research knowledge we soaked up on Day 1.
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