Event Surveys » Post Event Survey

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Event Surveys » Post Event Survey

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Did your event live up to your expectations? More importantly, did your event live up to the expectations of the attendees, vendors and exhibitors? Don’t waste time speculating if your event was a success or not when you have the ability to simply ask with a post event survey.

Survey Goal:

Post event surveys allow you to understand how the attendees, vendors and exhibitors perceived your event. The data collected in a post event survey helps you understand where your event excelled and where it needed improvement. Post event surveys give you insight into every aspect of your event, and understanding the different elements help you plan a more successful and well-attended event in the future.

Survey Questions:

A post event survey is the easiest and most organized way to retain feedback from your attendees. There are a variety of question types, including the likert scale question type and the drag and drop ranking question that provide an interactive and systematic way to obtain feedback about your event or meeting.

A likert scale question allows the survey taker to easily rate a question on a scale of such as “1 to 10” or “Strongly Agree to Strongly Disagree”

The drag and drop ranking question type is another simple way for your respondents to rank a list of items. This interactive question lets the respondent visually see their choices and rearrange if necessary. The rating question type also has the ability to switch to a Table Ranking question type, making it user-friendly for screen readers.

The post event survey is fully customizable, giving you the ability to ask any question you see suitable.

Your post event survey may contain questions including:

  • What were you hoping to get out of attending this event/meeting?
  • Were your expectation met?
  • Did you like the location of the event?
  • Was the location, date, time, etc. of the location convenient?
  • Did you enjoy the food/ catering at the event?
  • How did this event compare to other similar events?
  • How likely are you to attend future events?
  • Was the instructor knowledgeable on the subject matter?

Using the post event survey you can also inquire as to where the respondent initially heard of your event. This will identify which marketing campaigns proved to be more successful than another and allow you to streamline future marketing efforts and reduce costs.

The post event survey is the perfect way to review event speakers and presenters. Discover if your attendees found the speaker to be well informed and entertaining or if they thought the topic and/or presenter was dry and unmemorable. It is your attendee’s opinion that ultimately matters, and the insight they provide will improve the speaker and presentation portion of future events.

A likert scale question can assist in determining the attendee’s true opinion of the event’s speakers and presenters. Because a likert scale question allows the respondent to answer on a sliding scale, your survey will generate a more accurate review than if you simply asked a yes or no question.

The post event survey can be used for a variety of meetings and events including webinars. The post event survey gives you instant feedback on your webinar and allows you to answer questions that may not have been addressed.

For many events including conferences, expos and tradeshows, the quality of exhibitors is what drives attendance. The post event survey gives you the opportunity to collect important information from your vendors and exhibitors to ensure they found value in participating in your event.

The following are questions for exhibitors and vendors that you can incorporate in a post event survey.

  • As a vendor did you find the event to be of value to you and your business?
  • Were the attendees the correct target audience for your business?
  • Do you believe participating in this event was worth your time and/or money?
  • Has business increased as a direct result of participating in this event?
  • Will you be participating next year?
  • As a vendor what would you like us to change for next year?

  • Email: Whether you just wrapped up a small office event or a large industry expo, distributing your post event survey is simple when you use a SurveyGizmo email campaign. Our Survey Email Invitation feature lets you send both plain text and HTML email invitations and assists you in keeping track of your unsubscribes, bounces as well as other statistics.
  • Distribute your survey using social media – SurveyGizmo gives you the ability to share your post event survey through Facebook and twitter.
  • Embed your Survey – Allow your event attendees to take a post event survey directly on your website or blog. This is also a great way to acquire your respondents contact information allowing you to invite them to further events.
  • Survey Reports

    SurveyGizmo provides many reporting options to access data collected in your post event survey in real-time.

    A Summary Report lets you easily view data collected in a likert scale question in the form of a table, pie chart or bar graph.

    A Summary Report lets you easily view data collected in a likert scale question in the form of a table, pie chart or bar graph.

    Click on image to view this interactive report

    Data collected in the drag and drop ranking question type is represented in a table element.

    This report separates your data into three columns. The first column includes the possible answers. The second column is the “Total Score” and the third column is the “Overall Rank” of your answers.

    The Total Score (second column) is a weighted calculation. Items ranked first are valued higher than the following ranks; the score is the sum of all weighted rank counts.

    Another way to view your respondent information is through a comparison report. Comparison reports let you compare multiple questions in your post event survey with one another.

    In the example below we are comparing the following two questions:

    • What is your favorite kind of music?
    • What is your gender?

    We have established, using the data from the comparison reports, that 2 men and 7 women listed country as their favorite type of music.

    The comparison report will help you decipher your data collected in the post event survey. You can determine if one demographic, including but not limited to gender, age range or office department, came to the same conclusion about one or many aspects of your event.

    See our Survey Reports page for more details on our reporting features.

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