In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Third-Party Advertisements
What is this?
Most free services put third-party advertisements on your surveys to make money, but we do not, and will NEVER do so. We hate them as much as anyone else and will never, under any circumstances, place any type of third-party advertisement to your survey.
This is your survey, and no one should be benefiting at your expense, but you!
What is the benefit of this?
While there are many benfits to not having third party advertisements attached to your survey, one of the most important ones is it not only makes you look professional, but helps your customers feel more at ease. There’s nothing like a flickering ad at the bottom of your survey to lower your response rate. Third party ads distract your survey takers from the objective at hand, providing you meaningful answers.
Image courtesy of LaurelRusswurm – Flickr, Creative Commons (Attribution)
Apr. 17 
Apr. 5