Geo-Targeting/Tracking

Geo-targeting is the process of determining the geolocation of a website visitor and using that data in your survey. This can be a very powerful tool for personalization and tracking when creating a survey.

SurveyGizmo allows you to identify users’ locations based on the IP address of their computer. We provide the survey takers’s IP address, longitude, latitude, country, city, region, and postal code. You can then use this data both to personalize your surveys and filter your survey results.

Why use Geo-targeting/Tracking?

Adding location data to a survey can make for both a powerful user experience and an excellent source of relevant data. We’ve seen it used for various purposes:

• Setting up quotas based on geographic data. Our customers can choose to report even sample sizes from various geographic areas.
• Delivering relevant content. SurveyGizmo users can use our geo-targeting tools to sense the location of respondents and deliver different content based on their location.
• Filtering data. An organization can report statistics for specific geographic areas and compare results across cities/states/countries.

The ability to localize content and track responses based on geolocation is a useful tool for marketers and researchers looking to get the most out of their data.

When should I avoid using Geo-Targeting/Tracking data?

Since geo-targeting data is collected and available at all times, if your survey respondents have been informed that the survey is anonymous, we recommend using our “Anonymous” survey option, which will allow you to avoid viewing Geo-Targeting data such as IP addresses. This will assure that you’re in compliance with the promise made to your survey respondent that they’re answers are anonymous.

Articles about using Geo-Targeting/Tracking and SurveyGizmo

• Blog: Geolocation Survey Tools: In the Works at the Dev Lab