In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Image Choice Question Type
What is this?
This question type allows you to ask a question about a set of images and then allows the respondent to select and image as their answer. We have both a single select image choice question, and a multi-select image choice question. To learn more about the multi-select question, please see Image Choice (Multiple)
When would I use this?
Image Choice question types can be used when you’d like someone to pick a specific picture they prefer over another. It can also be an interactive alternative for radio button or checkbox questions. If you’d rather them choose between images as opposed to words, this is the question type for you!
How does this Report?
Reporting Example
Inside of a summary report, both pie and bar charts are available to display the data, however the pie chart should only be used in the single selection image choice question. The reporting values rather than the image titles themselves are used within reporting.
Exporting Example
In our CSV/EXCEL exports, the single select image choice question will have a single column of data.
Articles Related to Image Choice (single) and (multiple) Question Types
To learn more about the specifics of this particular question type, please see the links below:
- Tutorial: Question Types: Single Image Choice
- Tutorial: Question Types: Multiple Image Choice


