In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
iModerate Integration
What is this?
Survey Gizmo and iModerate have developed a seamless integration that allows SurveyGizmo users to incorporate iModerate’s online, one-on-one, professionally moderated conversations into any SurveyGizmo survey. Integration is simple, and done straight from within SurveyGizmo.
What does it look like?
When would I use it?
You may feel that you really need more information as to “why” someone answered a particular way, other than how many people answered a specific way. In essence, you may want take a more qualitative market research approach, and may want to make sure your responses are honest an the information provided by them are effective. iModerate can help to provide you a more authentic and relevant insight into your survey data through these online one-on-one conversions.
The incorporation of iModerate’s conversations can also offer you the distinct opportunity to turn your survey into a comprehensive hybrid research approach (qualitative vs quantitative), and provide you a way to do it quickly and easily in a ‘conversation’ format.
Adding this qualitative component gives you the “why” behind your survey data and provides you with consumer thoughts and ideas to make your research more effective and enlightening.
What are some of the benefits of using iModerate?
- It can help provide anonymity, and create an environment for honest responses.
- It can provide a much more personal, and individual one-on-one conversation.
- The iModerate moderators are market research experts, and are excellent at making connections with your respondents, and encouraging meaningful discussion.
- It can help provide more detailed information and allow you to dive deeper into the story behind the numbers you’re provided
What is iModerate?
iModerate is a leading qualitative market research firm with a distinct approach to uncovering the most meaningful insights. Based in Denver, Colorado and founded in 2004, iModerate is known for pioneering and championing the online one-on-one. With iModerate’s hybrid market research solution, SurveyGizmo users have the unique opportunity to seamlessly add qualitative conversations to their survey.
Apr. 17 
Apr. 5