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Orientation of Labels and Options

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By Christian Vanek. In Know How.

Likert Scale – What is it? When to Use it? How to Analyze it?

April 24 2012 -

In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »