In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Complete features list
- It’s Easy
No experience needed. Jump right in and create an online survey, poll or website form in minutes. - 100s of Question Type Choices
Combine our 26 basic question types with customizable options for research, insight, tracking and marketing automation. - Sophisticated Reporting
Drill down into your data and create detailed reports you can share with your peers and clients. - Logic, Branching, Jumping…
Every advanced feature imaginable – like branching, page jumping, and piping. At a fraction of the cost! - Enterprise Features
Manage multiple users, teams, permissions and roles. Experience integration with Salesforce and other SaaS products. - Absolute Branding Control
Control the url of your surveys, the look, color and images. Completely obscure the engine and take control!
| SurveyGizmo Plans: | Free $0/mo Sign-up |
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|---|---|---|---|---|---|
Build Surveys, Polls, and More! |
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| The Basics | |||||
| No Contracts to Sign | yes | yes | yes | yes | |
| Account Users | 1 | 1 | 1 | 10 | 40 |
| Unlimited Surveys & Polls | yes | yes | yes | yes | yes |
| Unlimited Questions | yes | yes | yes | yes | yes |
| Unlimited Quizzes & Web Forms | yes | yes | yes | yes | |
| Upgrade or Downgrade at Any Time | yes | yes | yes | yes | yes |
| Custom Templates | yes | yes | yes | yes | yes |
| Supports All Languages | yes | yes | yes | yes | yes |
| Localization | yes | yes | yes | yes | yes |
| Multi-Page Surveys | yes | yes | yes | yes | yes |
| Import Surveys From Word | yes | yes | yes | ||
| Monthly Limits | |||||
| Responses per Month Only completed responses count toward limit | 250 | unlimited | unlimited | unlimited | unlimited |
| Email Invitations per Month | 0 | 10,000 | 50,000 | 500,000 | 1,000,000 |
| Affiliate Program | |||||
| Get Paid Quarterly for Referring A Paid Account | yes | yes | yes | yes | yes |
| Payment Options | |||||
| MasterCard, VISA, American Express, PayPal | no, it's free! | yes | yes | yes | yes |
| Invoicing Annual and semi-annual invoicing | yes | yes | yes | ||
| Non-Profit Pricing Special 25-50% off discount available. See Non-Profit Discount Page | yes | yes |
Question Types |
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|---|---|---|---|---|---|
| Basic Question Types (use customizations to create more!) | |||||
| Textbox (short answer) | yes | yes | yes | yes | yes |
| Essay (long text) | yes | yes | yes | yes | yes |
| List of Textboxes | yes | yes | yes | yes | yes |
| Table of Textboxes | yes | yes | yes | yes | yes |
| Radio Buttons | yes | yes | yes | yes | yes |
| Checkboxes | yes | yes | yes | yes | yes |
| Dropdown Menu | yes | yes | yes | yes | yes |
| Multiple-Select List | yes | yes | yes | yes | yes |
| Rating/Likert Scale | yes | yes | yes | yes | yes |
| Table of Radio Buttons | yes | yes | yes | yes | yes |
| Table of Checkboxes | yes | yes | yes | yes | yes |
| Table of Dropdown Menus | yes | yes | yes | yes | yes |
| List of Dropdown Menus | yes | yes | yes | yes | yes |
| Ranking (Drag & Drop) | yes | yes | yes | yes | yes |
| Ranking (Table, Top-X) | yes | yes | yes | yes | yes |
| Continuous Sum | yes | yes | yes | yes | yes |
| Star Rankings | yes | yes | yes | yes | yes |
| Instructions/Text | yes | yes | yes | yes | yes |
| Poll Charts | yes | yes | yes | yes | yes |
| Images and Videos | yes | yes | yes | yes | yes |
| Contact Information | yes | yes | yes | yes | yes |
| Image Choice | yes | yes | yes | yes | |
| Custom Group | yes | yes | yes | ||
| Custom Table | yes | yes | yes | ||
| File Upload | yes | yes | yes | ||
| Captcha Type words from an image | yes | yes | yes | ||
| Custom Survey Questions Available in our Survey Marketplace | |||||
| Heat Map Questions | yes | yes | yes | yes | |
| Slider Questions | yes | yes | yes | yes | |
| Signature Questions | yes | yes | yes | yes | |
| Card Sort Questions | yes | yes | yes | yes | |
| Image & Video Questions | yes | yes | yes | yes | |
| Question Timer | yes | yes | yes | yes | |
| Gesture Tally Questions | yes | yes | yes | yes | |
| Social Media Sharing Questions | yes | yes | yes | yes | |
| Advanced Question Features | |||||
| Custom Questions Builder Create your own original question types such as flash video questions, advanced sliders, heat maps, eye tracking, & more | yes | yes | yes | yes | yes |
| Some of our Question Customization Features | |||||
| Format Text Size, bold, underline, italicized, link, add images, etc. | yes | yes | yes | yes | yes |
| Make Questions Required | yes | yes | yes | yes | yes |
| Create Max Word Size | yes | yes | yes | yes | yes |
| Change Textbox or Table Properties Define the length, height, and width of textbox or table | yes | yes | yes | yes | yes |
| Add/Edit Options in Bulk | yes | yes | yes | yes | yes |
| Separate Answer Titles and Reporting Values Create short reporting values for internal reference | yes | yes | yes | yes | yes |
| "Other" Textbox Add an open textbox so users can add to their own choice | yes | yes | yes | yes | yes |
| Orientation of Labels and Options Change to vertical, horizontal, or Likert Scale | yes | yes | yes | yes | yes |
| Remove Question Numbering | yes | yes | yes | yes | yes |
| Auto-Complete Suggests completed answers as the person types | yes | yes | yes | yes | yes |
| Template Hook Name Create a custom CSS class name | yes | yes | yes | yes | yes |
| Auto-Format Currency, percentage, or a whole number | yes | yes | yes | yes | yes |
| File Uploading Options | |||||
| Allow File Types List the file types you will allow to upload | yes | yes | yes | ||
| Set Maximum Upload Size Choose what the maximum size you’ll allow survey takers to upload | yes | yes | yes | ||
| Export Survey Questions to Word | yes | yes | yes | yes | |
| Net Promoter Score | |||||
| Net Promoter Score Surveys | yes | yes | yes | yes |
Logic & Branching |
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|---|---|---|---|---|---|
| Advanced Logic | |||||
| Survey Login (password protection) | yes | yes | yes | ||
| Scripting Control Create custom scripting | yes | yes | yes | ||
| Hidden Value | yes | yes | yes | yes | yes |
| Soft-Required Questions | yes | yes | yes | yes | yes |
| Quiz Score with Pass/Fail | yes | yes | yes | yes | |
| Quiz Score with Tally Assign points per answer, keeps a running total like magazine quizzes | yes | yes | yes | ||
| Send Email Send an email with survey results | yes | yes | yes | yes | |
| Redirect Browser | yes | yes | yes | yes | yes |
| Hide a Question by Default Do not show question | yes | yes | yes | ||
| Page Randomization Randomize your survey pages to prevent bias | yes | yes | yes | ||
| Question Randomization Randomize your survey questions | yes | yes | yes | ||
| Option Randomization Randomize the answers to your question | yes | yes | yes | yes | yes |
| Column Randomization For a table of menus | yes | yes | yes | yes | yes |
| Auto-Close Date Set individual survey links to auto-close | yes | yes | yes | ||
| Link Quota Automatically close after a specified number of completed responses | yes | yes | yes | ||
| Question-Based Quota Impede survey takers from continuing to take your survey based on how they have previously answered questions | yes | yes | yes | ||
| RegEx Validation | yes | yes | yes | yes | |
| Branching & Skip Logic | |||||
| Show or Hide a Question Hide a question until triggered by an answer to a previous question | yes | yes | yes | yes | |
| Advanced Page Jumping Jump a respondent to a specific page based on previous answers | 1 condition | yes | yes | yes | |
| A/B Split Testing | yes | yes | yes | ||
| Piping | |||||
| Question Piping Repeat a question based on previously selected options | yes | yes | yes | ||
| Option Piping Append the answers from a question on a previous page to the answers of the current question | yes | yes | yes | ||
| URL Variable Option Piping Add a new option into a question from each value in a URL variable | yes | yes | yes | ||
| Page Piping Repeat an entire page of questions for each previously selected option | yes | yes | yes |
Actions |
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||
|---|---|---|---|---|---|
| Basic Actions | |||||
| Poll ChartsDisplay chart of poll results to respondents in real-time | yes | yes | yes | yes | yes |
| Captcha Type words from an image | yes | yes | yes | ||
| Branching & Skip Logic | |||||
| A/B Split Testing | yes | yes | yes | ||
| Advanced Logic | |||||
| Hidden Values | yes | yes | yes | yes | yes |
| Redirect Browser | yes | yes | yes | yes | yes |
| Send Email Send an email with survey results | yes | yes | yes | yes | |
| Quiz Score with Pass/Fail | yes | yes | yes | yes | |
| Quiz Score with Tally Assign points per answer, keeps a running total like magazine quizzes | yes | yes | yes | ||
| Hide a Question by Default Do not show question | yes | yes | yes | ||
| Survey Login (password protection) | yes | yes | yes | ||
| Scripting Control Create custom scripting | yes | yes | yes | ||
| HTTP Form Post Post data to outside sources | yes | yes |
Branding & Survey Design |
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||
|---|---|---|---|---|---|
| Survey Branding | |||||
| Fully Customizable XHTML/CSS Templates | yes | yes | yes | yes | yes |
| Customize Font Family and Size | yes | yes | yes | yes | yes |
| Customize Template Colors | yes | yes | yes | yes | yes |
| Edit Survey Width | yes | yes | yes | yes | yes |
| Change Logo Alt Text and Footer Text | yes | yes | yes | yes | yes |
| Edit General Error Message | yes | yes | yes | yes | yes |
| Edit "Next", "Submit", and "Close" Button Text | yes | yes | yes | yes | yes |
| Optional Back Button | yes | yes | yes | yes | yes |
| Optional Progress Bar | yes | yes | yes | yes | yes |
| Upload Logo | yes | yes | yes | yes | |
| Optional "Powered by SurveyGizmo" Logo | yes | yes | yes | ||
| Customize Language | yes | yes | |||
| Third-party Advertisements in Surveys | never! | never! | never! | never! | never! |
| Link BrandingGenerate survey URLs that reflect your brand | |||||
| Branded Subdomain Link ex: http://acme.SurveyName.sgizmo.com/s3/ | yes | yes | yes | ||
| Private Domain Link ex: http://surveys.yourwebsite.com/s3/YourSurveyName | yes | yes | |||
| iPad, iPhone, and Mobile Survey Themes | |||||
| iPad Surveys Create iPad-compatible surveys | yes | yes | yes | yes | yes |
| iPhone Surveys Create iPhone-compatible surveys | yes | yes | yes | yes | yes |
| Android Surveys Create surveys compatible with Android phones and tablets | yes | yes | yes | yes | yes |
| Libraries | |||||
| Theme Library Use our standard themes...or make your own | yes | yes | yes | yes | yes |
| Question Library Use our standard libraries and build your own custom question library too | yes | yes | yes | yes | |
| File Library Upload and store your own images, documents, etc. | yes | yes | yes | yes |
Distribution & Data Collection |
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|---|---|---|---|---|---|
| It's Your Data | |||||
| Responses Per Month | 250 | Unlimited | Unlimited | Unlimited | Unlimited |
| Data Exporting | yes | yes | yes | yes | yes |
| Never Delete Data | yes | yes | yes | yes | yes |
| Send Out Links | |||||
| Default Link ex: http://www.surveygizmo.com/s3/3725648/example-survey | yes | yes | yes | yes | yes |
| Short Link ex: http://sgiz.mobi/s3/8221856d51d9 | yes | yes | yes | yes | |
| Branded Subdomain Link ex: http://acme.SurveyName.sgizmo.com/s3/ | yes | yes | yes | ||
| Secure Link ex: https://www.surveygizmo.com/s3/38596389/YourSurveyName | yes | yes | |||
| Private Domain Link ex: http://surveys.yourwebsite.com/s3/YourSurveyName | yes | yes | |||
| Embed a Survey | |||||
| JavaScript Embed Embed surveys using JavaScript | yes | yes | yes | yes | yes |
| iFrame Embed Embed surveys using an iFrame | yes | yes | yes | yes | yes |
| HTML Embed Copy the HTML code for the first page of the survey | yes | yes | yes | yes | yes |
| Pop-up Surveys Pop-up surveys on top of a user's current browser | yes | yes | yes | yes | |
| Pop-Under Surveys Places a survey behind a user's current browser | yes | yes | yes | yes | |
| Email Invitations | |||||
| Email Invitations per Month | 0 | 10,000 | 50,000 | 500,000 | 1,000,000 |
| Plain Text Emails | yes | yes | yes | yes | |
| HTML Emails | yes | yes | yes | ||
| Test Emails Send a test email to non-SurveyGizmo users | yes | yes | yes | ||
| Reminder Emails Send a reminder to finish survey | yes | yes | yes | ||
| Thank You Messages Send a thank you message to those that have completed your survey | yes | yes | yes | ||
| Save and Continue Links Saves progress of partially filled out survey | yes | yes | yes | ||
| View Status of Sent Emails See email bounces & unsubscribes. See which users clicked the link but didn’t start the survey, partially finished the survey, or completely finished | yes | yes | yes | yes | |
| Secure Email Invite Links Send secure survey links (SSL/HTTPS) | yes | yes | |||
| Email Contact Management | |||||
| Upload Contacts From File | yes | yes | yes | yes | |
| Copy and Paste in Bulk | yes | yes | yes | yes | |
| Add a Single Contact | yes | yes | yes | yes | |
| iPad, iPhone, and Mobile Surveys | |||||
| iPad Surveys Create iPad-compatible surveys | yes | yes | yes | yes | yes |
| iPhone Surveys Create iPhone-compatible surveys | yes | yes | yes | yes | yes |
| Android Surveys Create surveys compatible with Android phones and tablets | yes | yes | yes | yes | yes |
| Mobile Survey Auto-Detection Auto-detect mobile browsers and serve mobile themes | yes | yes | |||
| Text Message Surveys | |||||
| SMS Surveys Distribute surveys via SMS text messages | yes | yes | yes | yes | yes |
| Share Surveys via Social Media | |||||
| Facebook Integration Post surveys to your Facebook Wall | yes | yes | yes | yes | yes |
| Twitter Integration Share surveys directly to Twitter | yes | yes | yes | yes | yes |
| Kiosk Surveys | |||||
| Kiosk Surveys Auto-advance surveys after completion for kiosks and exhibits | yes | yes | yes | ||
| Offline Surveys | |||||
| Offline Surveys Create HTML5 surveys that let you collect data without internet access | yes | yes | yes | yes | yes |
| QR Codes | |||||
| QR Codes/2D Matrix Allows users to take your surveys by scanning QR codes (2D matrices) | yes | yes | yes | yes | |
| International Accessibility | |||||
| UK-based Servers Send your survey out through our UK-based servers | yes | yes | |||
| Anonymous Surveys | |||||
| Anonymous Survey Data Collect anonymous survey data from respondents | yes | yes | yes |
Reporting |
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|---|---|---|---|---|---|
| Create Reports | |||||
| Real-Time Reporting | yes | yes | yes | yes | yes |
| Summary Report Graphs and averages from your data | yes | yes | yes | yes | yes |
| Comparison Report Compare data from one question to all questions | yes | yes | yes | yes | yes |
| Profile Report Compares one individual’s response to all responses | yes | yes | yes | ||
| Cross Tab Report Full Cross Tab report with horizontal & vertical percentage & index | yes | yes | |||
| Cross Tab Mini Available inside of a Summary Report - Only cross tabulates data for two questions at a time | yes | yes | yes | ||
| Page Fall-Off Report Displays counts of respondents who abandon the survey on each page | yes | yes | |||
| TURF Report Total Unreplicated Reach and Frequency analysis | yes | yes | |||
| Customize Reports | |||||
| Browse All Responses Individually | yes | yes | yes | yes | yes |
| Graph Your Data Bar graph, pie chart or spreadsheet to view answers | yes | yes | yes | yes | yes |
| Create an Appendix Essay responses and/or contact group information | yes | yes | yes | yes | yes |
| View Reports Online | yes | yes | yes | yes | yes |
| Close Partial Records Submit all partial records as finished | yes | yes | yes | yes | yes |
| Separate Answer Titles and Reporting Values Create short reporting values for internal reference | yes | yes | yes | yes | yes |
| Remove Question Numbering | yes | yes | yes | yes | yes |
| Filter Your Reports View only specific answers to specific questions | yes | yes | yes | ||
| Include "Partial" Responses | yes | yes | yes | ||
| Private Reports Require a password to view a report | yes | yes | yes | ||
| Embed Report Into a Website or Intranet | yes | yes | yes | ||
| Geo-Targeting/Tracking Include geographic data into reports and exports | yes | yes | yes | ||
| Export Data | |||||
| Export Data to CSV | yes | yes | yes | yes | yes |
| Export Report to PDF | yes | yes | yes | ||
| Export Data to SPSS | yes | yes | |||
| Schedule Reports | |||||
| Schedule Report to Run Automatically run reports hourly, daily, weekly, monthly | yes | yes | |||
| Schedule Email Reports Email a scheduled report to up to 5 people | yes | yes | |||
| Advanced Reporting Features | |||||
| Track Time Spent on Survey | yes | yes | yes | ||
| HTTP Form Post Post data to outside sources | yes | yes | |||
| Custom Reporting for Custom Questions Create your own custom question reports using our survey API | yes | yes | yes | yes | yes |
Integrations |
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|---|---|---|---|---|---|
| Enterprise Solution Integrations | |||||
| SalesForce.com Integration Pull & push information to and from SalesForce | yes | yes | |||
| ExactTarget Integration Pull & push information to and from ExactTarget | yes | yes | |||
| MailChimp Integration Send surveys out through MailChimp | yes | yes | yes | yes | yes |
| Freshbooks SurveysSend follow-up surveys to your Freshbooks contacts | yes | yes | yes | yes | yes |
| Eventbrite SurveysSend surveys to your Eventbrite event attendees | yes | yes | yes | yes | yes |
| GoDaddy IntegrationEasily register and configure private domains using GoDaddy | yes | yes | yes | yes | yes |
| ClickTale IntegrationHeatmaps and survey usability analytics for your surveys | yes | yes | yes | yes | yes |
| WhatUsersDo IntegrationEasy, one-click survey usability testing | yes | yes | yes | yes | yes |
| Wordpress Survey PluginAccess surveys from any Wordpress site | yes | yes | yes | yes | yes |
| Twilio IntegrationEasily send SMS surveys using Twilio | yes | yes | yes | yes | yes |
| Cint Integration Easy access to 5M+ panelists | yes | yes | yes | yes | yes |
| iModerate Integration Collect live, qualitative data along with your surveys | yes | yes | |||
| Social Media Integrations | |||||
| Facebook Integration Post surveys to your Facebook Wall | yes | yes | yes | yes | yes |
| Twitter Integration Share surveys directly to Twitter | yes | yes | yes | yes | yes |
API & Developer Tools |
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|---|---|---|---|---|---|
| Free Survey API | |||||
| Open API Access | yes | yes | yes | yes | yes |
| Robust Developer CommunityDiscuss what you're working on at the SurveyGizmo Developer's Corner | yes | yes | yes | yes | yes |
| Advanced Question Features & Integration Tools | |||||
| Custom Questions Builder Create your own original question types such as flash video questions, advanced sliders, heat maps, eye tracking, & more | yes | yes | yes | yes | yes |
| Custom Reporting for Custom Questions | yes | yes | yes | yes | yes |
| HTTP Form Post Post data to outside sources | yes | yes |
Customer Support |
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|---|---|---|---|---|---|
| Support and Other Services | |||||
| Online Support Blog, Tutorials, Webinars | yes | yes | yes | yes | yes |
| Email Support | limited | yes | yes | yes | yes |
| Direct Phone Support | yes | yes |
Enterprise & Collaboration Tools |
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|---|---|---|---|---|---|
| Specialized Enterprise Services | |||||
| Professional ServicesAccess to the Professional Services team for additional customizations at $195 per hour | yes | yes | 10 hrs/year | ||
| Dedicated Account Representative | yes | ||||
| Service Level Agreements (SLA's) Available | yes | Remote DatabasesStore survey data on our servers, your own server in our offices, or on your own server | yes | ||
| Collaboration Tools | |||||
| Account Users | 1 | 1 | 1 | 10 | 40 | Editor NotesAnnotate in-design surveys and discuss with your team | yes | yes | yes | yes | yes |
| Foldering | yes | yes | yes | yes | |
| Test Emails Send a test link to your team for review | yes | yes | yes | ||
| Permissions | |||||
| TeamsGroup and manage multiple logins and surveys under one team. | yes | yes | |||
| Team-Based Permissions | yes | yes | |||
| User-Based Permissions | yes | yes |
Security & Reliability |
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||
|---|---|---|---|---|---|
| Survey Security | |||||
| Survey Login (password protection) | yes | yes | yes | ||
| Private Reports Require a password to view a report | yes | yes | yes | ||
| Secure Links ex: https://www.surveygizmo.com/s3/38596389/YourSurveyName | yes | yes | |||
| Secure Email Invite Links Send secure survey links (SSL/HTTPS) | yes | yes | |||
| Service Level Agreements (SLA's) Available | yes | ||||
| Account Management Security | |||||
| Team-Based Permissions | yes | yes | |||
| User-Based Permissions | yes | yes | |||
| Reliability | |||||
| Redundant Firewalls and Load BalancersHardware redundancy to keep your data safe | yes | yes | yes | yes | yes |
| Compatible with All Web Browsers | yes | yes | yes | yes | yes |
| 99% Guaranteed Uptime | yes | yes | yes | yes | yes |
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Apr. 5