In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before. It might surprise you to learn that Likert scales are a very specific format and what you have been calling Likert may not be. Not to worry — researchers that have been doing surveys for… Read More »
Page Jumping / Skip Logic
What is this?
Page jumping (a form of skip logic) allows you to jump a survey respondent to a specific page based on previous answers.
What it can do for you?
If you asked your respondent if they enjoyed hiking and they answered yes, you can redirect them to a page regarding specific hiking questions. This allows you to collect more in-depth info related to one of their previous answers.
This also helps prevent respondents from seeing questions that do not relate to their previous responses. If a survey respondent answers one question and reveals that their favorite sport is “tennis,” for instance, it doesn’t make sense to direct them to a survey page containing follow-up questions about football.
Skip logic and page jumping allow you to build your surveys so that respondents automatically skip over irrelevant questions, which in turn allows you to collect more relevant info.
Apr. 17 
Apr. 5